Building Your Business on Trust

Olin Ericksen
Our role—plain and simple—is to build a bond of trust between clients and their intended audiences. Whether recruiting nurses, publicizing important research, building a web interface or surveying customers (in nine different languages, no less)—regardless of the focus of a project, it’s all about developing authentic and personal bonds.

All Hail the Library Card

Pam Fitzgerald
We’ve said it over and over again: public libraries may be under pressure to keep up with technology, but the digital age has only brought …
Kindle ebooks

All I want for Christmas is…a Kindle?

Barbara A. Genco
The iPad, the new Amazon Fire and the new NOOK Color tablets are all the rage for technophiles with dollars to spare. They run lively …

Punctuation kills, thrills

Chris Allerton
Regardless of where you come down on the Great Serial Comma Debate, the thing to remember is this: when writing for a media audience (news releases), use AP style.

Get from Point A to Point B with a Brand Standards Guide

Katie Falcone
The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.

The Heisenburg Principle and Planning

Pam Fitzgerald
Studying an object changes the object… if we hadn't been arts majors, we would have picked that up in freshman quantum physics! That’s okay, because we relearn the Heisenberg Principle every time we undertake a library strategic planning project.

Spare Change and Big Bellies

Catherine Alloway
Here’s an easy way to get donations at your library. The “big belly banks”, available from a variety of sources online, are a fun way …

User interfaces: Classic or clunky?

Bobby Pearson
Our challenge as web developers and designers is to give the user intuitive control over all aspects of the system that they require and no more. The user needs to “feel” in control but also be secure that they won’t mess anything up through ignorance or carelessness.

Calling All Libraries! (Well, Rural Ones)

Katie Falcone
Imagine an organization 100 percent devoted to providing children’s educational resources to rural libraries. Actually, no need to imagine. The Libri Foundation does just that. And …