Only in Des Moines During a National Election


03.04.16
Greg Heid
It’s political season and Greg Heid, Library Director, Des Moines (IA) Public Library recounts his primary experience.
Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience


02.19.16
Julia Prince
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
WordPress tips blog

How To Develop A Client-Friendly WordPress Dashboard


11.01.15
Landon Dorrier
To guide clients through website management and mitigate problems before they ever arise, here are the 3 biggest things you can do to make your WordPress dashboard client friendly.
Carnac

And the Answer Is…


08.05.15
Pam Fitzgerald
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?
music production at The Ivy Group

Music is My Marketing Mistress


06.03.15
Chris Fitzgerald
Creating original music for commercials is a service we offer exclusively to clients. Original music is a valuable tool in marketing and advertising. It is a great outlet for promotion and/or self-promotion (shameless or otherwise). What better way for people to remember you or your product than by having your riffs drift through their ears into their minds and hearts?

Don’t Let Your Website Become Just Another Statistic


05.21.15
Landon Dorrier
Most problems with website and UX design can be caught with a minimal amount of testing, thus saving you time and money in the long run. Don’t let your website become just another statistic— invest in web testing to prevent costly fixes (and unhappy online visitors!) in the future.
Charlottesville, VA downtown pedestrian mall

Building a Better Community With “Cvillity”


05.08.15
Pam Fitzgerald
More than a concept, Cvillity is a movement forward toward a community of greater mutual aid and respect. Cvillity means upholding and encouraging the standards that have made Charlottesville such a wonderful city to call home.
Equal Pay Day

The Bottom Line on Equal Pay Day


04.14.15
Pam Fitzgerald
Today is Equal Pay Day. Yes, we have a day for everything. And most matter. And this day matters most. The National Partnership for Women and Families reports that women are paid 79 cents for every dollar paid to men, amounting to many thousands of dollars annually. For African American women and Latinas, the disparities are even greater.
Facebook post makeovers

Facebook Post Makeovers


02.26.15
Julia Prince
Here’s how to easily vamp up your Facebook posts to make them more engaging, entertaining, and accessible to a larger organic audience.
Top 10 Books recommended by Pam Fitzgerald in 2014

Pam’s Top 10 Reads


01.12.15
Pam Fitzgerald
Partner Pam Fitzgerald shares her favorite books that she read in 2014.
New Years resolutions

Work out daily. Lose five pounds. And don’t forget to feed the cat.


01.07.15
Pam Fitzgerald
Everybody makes New Year’s resolutions—even the “somebodies.” Here’s a peek…
library kiosk

To Kiosk or Not to Kiosk: That is Only Part of the Question


08.12.14
Darro Willey
As electronic services crowd out print, the costs of facilities—construction, renovation, and upkeep—are under unprecedented scrutiny. Several library systems I have worked with as a …
hello in morse code

Technology & Language: How the Tweet is revolutionizing more than just social media


07.22.14
Jacob Peters
Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.

Who’s Comparing? Benchmarking Library Performance


07.14.14
Catherine Alloway
Sample benchmarking chart Benchmarking is a comparison of performance measures between similar entities and/or against recognized standards. Library benchmarks are typically comparisons of numerical (quantitative) statistics …
Lego Library photo from BookRiot

Building A Niche With Social Media


06.25.14
Laura Hill Timpanaro
Today, marketing is all about branding; personal brands, product brands and service brands-virtually everyone and everything you see, hear or touch has a tinge of …