Last month, The Ivy Group welcomed Emily Burlingame to the team. We sat down with her to find out what she’s all about.
Your title is Design & Social Media Specialist. What does that mean, exactly?
It means that I handle the visual components of social media marketing. I’m lucky because at The Ivy Group, I also have the opportunity to tackle bigger graphic design projects and some copywriting here and there.
Cool! So what’s your background?
I majored in fashion design at Virginia Commonwealth University and then worked with a couple of start-ups in Richmond. That helped me hone an interest in brand identity and storytelling. Before moving to Charlottesville, I spent a year at sweetFrog Headquarters, where I managed their social media accounts and learned how to Photoshop pink backgrounds onto everything.
What got you into social media marketing?
For me, social media marketing is kind of like solving a puzzle. You want to put together the right visuals and copy that get your audience’s attention, and combine that with strategic targeting and posting. I love the challenge of crafting an image and caption that will not just get a click-through but that will set the brand above the rest. I’m all about creative problem solving.
How about graphic design?
Honestly, I just love beautiful things. I never stop doodling and I love learning new graphic programs. I mean, I get to draw professionally! What’s more fun than that?
What was your childhood dream?
My childhood dream was and still is to write and illustrate my own books. Yes, I read age-appropriate books, but I also have a growing collection of children’s books and graphic novels.