Research


Without research, you can execute the wrong strategy perfectly

Think of research as a root cellar. Underground, but with lots of nutrients. Reliable information is the best foundation for sound decisions. Surveys, focus groups, and good old-fashioned digging—we manage projects, script and supervise data collection, prepare executive summaries, and present strategic recommendations.

Surveys

Go to the source for the best information. Our online and telephone surveys determine attitudes and opinions of current and prospective customers, “influentials”, or others who make a difference to your organization’s prospects.

Interviews

There’s no substitute for face-to-face communication. We conduct on-site intercepts, executive interviews and focus groups.

Environmental Scans

Learn more about what your competitors are doing, what customers are thinking, how they are being served, and what lies ahead. Ask about our competitive analysis, benchmarking, and mystery shopping services.