Pam Fitzgerald Charlottesville Marketing Consultant

Pam Fitzgerald

Co-Founder & Senior Consultant

Pam co-founded The Ivy Group with Nancy Davis on the premise that research-based strategy and imaginative execution are the foundations of successful enterprises. As a managing director of the agency from 1989 to 2020, she oversaw all projects from market research and strategic planning to branding and website design. Her ability to analyze and leverage an organization's strengths and to integrate them into compelling strategies has resulted in plans that have made the best possible use of available resources and collaborative opportunities. Pam brings years of experience in strategic marketing, copywriting, and creative concepting to her role as consultant.