08.02.11
It’s clear that cutting advertising in a down economy is “penny wise and pound foolish.” But even in the best of times, a well-crafted advertising plan is a sound investment in your business.
Blog
Bring it all together with social media
07.01.11
At The Ivy Group, we like talking “integration”, as in Integrated Marketing Communications or IMC—the strategic coordination of promotional methods (public relations, advertising and sales promotion) to create successful marketing programs. And social media is all about integration.
Top 500 Emerging Businesses
01.29.09
The Ivy Group, Ltd. has been selected as one of the Top 500 Emerging Businesses in the United States by DiversityBusiness.com. Over 650,000 businesses were …