Take Your 404 Page from Frustrating to Friendly

In a talk at TED2012 earlier this year, Renny Gleeson, co-founder of the Portland Incubator Experiment, explains how a 404 page is a slap in the face to the user--an unpleasant experience of having fallen through the cracks. A more thoughtful, helpful 404 page actually builds relationships. So, it is worth it to “sweat the small stuff” after all.

<a href=”http://www.ted.com/talks/lang/en/renny_gleeson_404_the_story_of_a_page_not_found.html” target=”_blank”>Watch the video</a> Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.