Computer with speech bubble saying "feed me"

Prefab vs. Custom Solutions for Social Media Feeds


05.22.18
If your site has social media icons linking to the social platforms, you may be just fine as-is. However, if there is content on your social media platforms that would complement the site’s content, consider adding a new display section to your website.
Picture frames with Ivy leaves

How to Get the Most Out of Your Content


07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
LinkedIn for B2B Business Development

LinkedIn for B2B Business Development


07.01.16
LinkedIn offers an entire suite of features to make your job easier. It's the Facebook of the professional world and a business developer's dream. Follow …

Facebook Post Makeovers


02.26.15
Here’s how to easily vamp up your Facebook posts to make them more engaging, entertaining, and accessible to a larger organic audience.

Technology & Language: How the Tweet is revolutionizing more than just social media


07.22.14
Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.

Building A Niche With Social Media


06.25.14
Today, marketing is all about branding; personal brands, product brands and service brands-virtually everyone and everything you see, hear or touch has a tinge of …

Facebook Says Hello to Hashtags!


07.05.13
When Twitter first got our attention, we became obsessed with hashtags, even speaking in them! Now, in their “maturity," hashtags have come into their own: even the Facebook behemoth is coming to realize their potential. But do they work on Facebook?

Success Story: Achieving Library Funding


12.17.12
LaTanya Burno, Director of J. Lewis Crozer Library tells her story.

Handles, Hashtags and Retweets. Oh, My!


06.13.12
Take these tips into consideration, and you’ll be fluent in Twitter language before you know it.

Six Things That Make a Brand’s Story Newsworthy


03.14.12
Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.

Must-Remembers When Talking to a Reporter


02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.

Tablets: A Tipping Point for Mobile Advertising


11.30.11
My wife wants an Amazon Kindle Fire for Christmas, and my mother, a Barnes & Noble Nook. They are hardly alone. These two moderately priced …

Rumor has it… Will Facebook charge?


09.30.11
“Facebook is and always will be free.” So saith Facebook. Sworn statements. Vows. Do you believe it?

Bring it all together with social media


07.01.11
At The Ivy Group, we like talking “integration”, as in Integrated Marketing Communications or IMC—the strategic coordination of promotional methods (public relations, advertising and sales promotion) to create successful marketing programs. And social media is all about integration.