Branding is the promise a library makes to each and every individual that their experience with the library will be exceptional. And this promise is encapsulated in a visual “brandmark” (or “logo”) and dynamic graphics that convey the very spirit of the organization.
Great brand development involves imaginative execution that’s built on understanding the customer. In today’s noisy and highly competitive marketplace, libraries must consistently and frequently articulate their value, especially to differentiate themselves from commercial sources of reading materials, digital resources, and other forms of recreation and research. We have built a reputation for branding and marketing communications that deliver messages with clarity and verve. In fact, we have been asked by state libraries and PLA to lead branding and marketing workshops—clients have told us that this training was the best thing that could have happened to improve the quality of their internal and external communications.