It's true that you can't judge a book by its cover. But looking good never hurt. Dynamic brand presentation and marketing communications can make all the difference.
We will assess your branding and marketing materials and redesign and rewrite to build a brand that brings positive public exposure and raises the library's profile with users and nonusers.
The first step is often a brand audit. What is the library saying in its communications? Is there consistent messaging? Is the logo fresh and contemporary? What about a tagline?
Need a marketing plan? Thought an interactive process, we will develop positioning statements, segment the marketplace and recommend outreach strategies. We'll make sure you are making best use of all the tools at hand--website, social media, public relations, print materials, wayfinding, and more. And, at all times, we are available for consulting and assistance.
Our library consulting services boast a full-service in-house staff--graphic and website designers, copywriters, social and media relations specialists. They understand the opportunities and constraints libraries face in marketing their services, and their work reflects an excitement and enthusiasm about promoting libraries, literacy, and lifelong learning.
The Ivy Group offers the complete range of marketing capabilities for libraries, including:
- Logos and taglines
- Graphics standards
- Messaging and communications platforms--print, broadcast, and web communications
- Public image management and media relations
- Annual reports and case statements--print and scrollable online
- Website design, programming, and content-management systems
- Web-based interfaces and data base integration
- Social media