Assessing community needs and perceptions, specifying space and program requirements, identifying service gaps, gauging organizational health, and identifying new opportunities are all strategic “force multipliers” that propel library success.
How GOOD is our library? Who’s BEST? How do we measure against peers? What do we have to do to be BETTER? In strategic planning, benchmarking is the most reliable tool for analyzing the comparative strengths and weaknesses of a library—especially useful when evaluating customer service, merchandising, collections, budget, and staffing.
Experts (and the not-so-expert-but-with-a-lot-of-clout) may have a lot you should know&hellp;our job is to get them to talk! These one-on-one conversations with elected officials, influential community “opinion makers”, institutional leadership, important library stakeholders—or any individual who either has a vested interest or a significant influence on the library’s prospects—provide an opportunity to explore issues, perceptions, and attitudes in great detail and can lead to breakthrough insights. As part of feasibility studies, they provide the opportunity to connect and form a an advantageous relationship.
Get the right people together; they’ll tell you what they think! Focus groups are effective for obtaining anecdotal information and engaging community groups in talking about what’s important to them. For focus groups, town meetings, and other forms of “community conversations”, our consultants develop discussion guides, prepare exhibits, select sites, and facilitate sessions. Our reports conclude with actionable recommendations.
Well-managed cell and landline surveys provide solid data for decision-making. The Ivy Group’s skilled interviewers conduct customized surveys with business and consumer segments according to the highest research standards. We also customize online surveys along with the marketing support that attracts qualified respondents.
Nuestros Investigadores Hablan Español
When conducting research with non-English speakers, we turn to skilled translators who represent all major world languages and dialects. In addition, our consulting team calls on ethnic community leaders and social media to promote participation.