Actually, it's not really about us. It's about you and your customers
—how to engage, persuade, and communicate with them.
And keep them coming back for more.

About Us

There’s a lot to tell but this will have to do

The Ivy Group serves clients across the nation with integrated branding, marketing, public relations, advertising, and digital strategy. Our hallmarks are collaboration, quality, and integrity. Check out our portfolio. Read our case statements. We’ve been told that we’re nimble and versatile and moving faster than the times.

We invite you to decide for yourself. Visit us at our offices in Charlottesville or Philadelphia. Or call or email. We welcome inquiries, return calls promptly, and enjoy making new friends.



We didn't keep the first dollar we earned, but we worked with our first customer for twenty-eight years. How many companies can say that? What makes this and all our customer relationships work is our total focus on their success. From municipalities to not-for profits, from manufacturers to professional service firms, from entrepreneurial start-ups to established enterprises—our clients rely on us for strategic thinking, timely response, breakthrough creative, and pinpoint execution. And we deliver.

Ivy Library

Ivy Library, a division of The Ivy Group, promotes literacy, learning, and economic vitality by applying our research, planning, branding, website development, and marketing capabilities in the service of libraries. Under the direction of Nancy Davis, MLS, library consultants conduct community assessments, facilitate planning, determine campaign readiness and feasibility, and develop actionable strategic plans that make it possible for libraries to better serve their customers. Our team includes experienced facilities and technology specialists, focus group and community forum facilitators, GIS and market segmentation experts, and trend spotters. A hallmark of our work is our commitment to teaching as we consult–advancing America’s libraries by training, coaching, and mentoring library professionals. Ivy Library has served public, academic, and special libraries in communities as diverse as Brooklyn (where we conducted focus groups in five languages!) to Des Moines to San Antonio.Wherever we go, whenever we enter a library, we still feel that first thrill of discovery: libraries are the doors to the universe. It is our honor to serve them.


A career with The Ivy Group offers many opportunities to think creatively, optimize skills, and grow professionally. We foster a sense of community and a dynamic environment that rewards creative problem-solving, responsive customer service, and entrepreneurialism. As a growing marketing company in Charlottesville, VA, we are always looking for talent—we may not have an opening today, but we always welcome resume submissions.


The Ivy Group has won the American Heart Association statewide media award and numerous PIVA Awards of Excellence. Our campaign for Lancaster County (PA) received the national John Cotton Dana Award for outstanding achievement in public relations. The American Marketing Association has also recognized the quality of our work by awarding the firm its Excellence in Marketing on twelve occasions. Be assured: we are not resting on our laurels!

This Is Us

  • Pam Fitzgerald Charlottesville Marketing Consultant
    Pam Fitzgerald

    Managing Partner
  • Nancy Davis Philadelphia Library Consultant
    Nancy Davis

  • Ellen Roberson Charlottesville Marketing Project Manager
    Ellen Roberson

    Senior Project Manager
  • Franziska "Siska" Matiuk Charlottesville Web and Marketing Manager
    Franziska Matiuk

    Project Manager
  • Stephen Burden Charlottesville Graphic Designer
    Stephen Burden

    Senior Designer
  • Chris Fitzgerald Charlottesville Marketing Production Specialist
    Chris Fitzgerald

    Creative Production Manager
  • Leslie Floyd, Charlottesville Web Developer and Programmer
    Leslie Padilla

    Web Developer & Programmer
  • Julia Prince Charlottesville Marketing Project Manager
    Julia Prince

    Project Manager
  • Landon Dorrier Charlottesville Web Programmer
    Landon Dorrier

    Web Developer
  • Jan Garrison Charlottesville Marketing Firm Office Adminstrator
    Jan Garrison

    Office Administrator
  • Emily Burlingame
    Emily Burlingame

    Design & Social Media Specialist