07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
Blog
Why Give a Public Library a Tagline?
06.22.17
Support advocacy efforts.
It’s no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …
SSL: What is it? And do I need it?
06.06.17
What is an SSL Certificate?
An SSL certificate establishes a secure connection on your website that is more resistant to hackers. In a nutshell, it is …
Good Design Matters: Avoiding the $1 Logo Trap
05.09.17
Do you know what you have to lose by trying out those $1 sites?
Good Design Matters: The Basics
04.04.17
Have you ever been approached by an offer to design your website, flyer, or logo? Did you think “why pay someone else to do it when I can do it for free?”
Agency-Client Relationships
02.14.17
Put a ring on it: 4 tips for successful agency-client relationships
Becoming the agency of record for a company can feel a lot like getting married. …
I Resolve To…
01.03.17
How are your New Year’s Resolutions going?
Take a look at The Ivy Group’s I Resolve project!
To kick off his resolution, senior graphic designer Stephen stepped …
Welcome Emily
11.18.16
This month, The Ivy Group welcomed Emily Burlingame to the team. We sat down with her to find out why.
Your official title is Design & …
How to Avoid Sexism in Advertising
11.03.16
At one of my first jobs out of school, I was tasked with writing copy for a Super
Bowl-themed date night promotion. The first lines on …
LinkedIn for B2B Business Development
07.01.16
LinkedIn offers an entire suite of features to make your job easier. It’s the Facebook of the professional world and a business developer’s dream. Follow …
What Does a Website Cost?
06.28.16
Website development costs are a matter of hours, determined by the complexity of the site's design and functionality. The website price depends on how long it will take our highly skilled designers and programmers to deliver a quality product that meets your (and your customers’) needs.
Only in Des Moines During a National Election
03.04.16
It’s political season and Greg Heid, Library Director, Des Moines (IA) Public Library recounts his primary experience.
Targeted Marketing: Find Your “Just Right” Audience
02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
How To Develop A Client-Friendly WordPress Dashboard
11.01.15
To guide clients through website management and mitigate problems before they ever arise, here are the 3 biggest things you can do to make your WordPress dashboard client friendly.
And the Answer Is…
08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?