Designed image with graphs, numbers, hands coming together, and other representations of the engagement and data which result from focus groups and surveys

The Difference between Focus Groups and Surveys: Evaluating Your Options for Library Assessment

Engaging the community The best public library strategic plans and community needs assessments result from bringing people together to build a shared vision. You get there …
An illustrated image featuring a question mark, smiley faces, a library, and a person

Questions to Ask When Hiring a Library Consultant

You've decided to hire a consultant for your library's strategic plan. But how do you identify the right library consultant for your project?
Now Hiring Library Consultant

[Closed] Join our team as Library Consultant

About The Ivy Group Since The Ivy Group’s founding in 1989, we have collaborated with over 100 libraries and library support organizations to develop effective strategies, …
An illustrated arrow hitting a bullseye beside a library building.

Small Library Strategic Planning: Our Expedited Engagement Process

We created the Expedited Engagement Process to better serve public libraries with tight timelines for their strategic planning. It's a natural fit for libraries that: Have …
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The Value of a Fully Custom Website

Web developers are really offering two different services. One configures a website from an off-the-shelf template. The other builds a fully-custom site. Here's why you should opt for fully-custom web development.
Ivy Group consultants

Do You Need a Library Consultant for your Strategic Plan?

We could wax lyrical about the benefits of strategic planning. It achieves so many goals which elevate your Library's service to its community. You already know …

Welcome, Mark and Melissa!

As the Ivy Group continues to grow, we’re welcoming a new Copywriter and Marketing Manager to the team. We sat down with The Ivy Group’s latest additions to find out what makes them tick.

Why Work with a Marketing Agency?

There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
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Marketing Buzzwords Worth Knowing

Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
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Ivy Group Welcomes A New Era With Rebrand

Growth is a guiding theme that influences everything we do for our clients, ourselves, and the communities we serve. The new Ivy icon symbolizes growth and the many pathways to achieve it, shown through both the solid shapes and the whitespace between.

Show Your Competence Not Your Age: Ivy Brand Evolution

Ready to rebrand? Need to redesign your website? We've been there ourselves...a few times. Let's take a jaunt down memory lane!
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Why WordPress

WordPress is The Ivy Group’s content management system (CMS) of choice. We've used it to build sites for associations, libraries, colleges and universities, law firms, manufacturers, housing authorities, tourist destinations, and the list goes on. So, why should you pick WordPress for your site?
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5 Tips for Updating Content During a Website Redesign

There’s no better time to update site content than during a website redesign. Turning a critical eye to page after page of site content may …

Under New Ownership

Charlottesville-Based Marketing Agency Under New Ownership Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH. Prince, …
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ADA Accessibility: It’s for Your Site, Too

In web design, accessibility involves making sure that all content is available and functional to all users, regardless of a user’s browser, assistive technology or physical impairment.