5 Tips for Updating Content During a Website Redesign
03.02.21
There’s no better time to update site content than during a website redesign. Turning a critical eye to page after page of site content may …
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7.3 billion people live on planet earth. Each generates about 20,000 ideas a day. Think how selective we have to be!
Under New Ownership
02.02.21
Charlottesville-Based Marketing Agency Under New Ownership
Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH.
Prince, …
[CLOSED] We’re hiring! Join our team as Copywriter and Social Media Manager
01.12.21
This position has been filled.
ADA Accessibility: It’s for Your Site, Too
12.09.20
In web design, accessibility involves making sure that all content is available and functional to all users, regardless of a user’s browser, assistive technology or physical impairment.
SEO Basics: What All Marketing Decision-Makers Need to Know
12.04.20
In today’s digital-first environment, search engine optimization is an essential component of any integrated marketing program.
Podcast Episode: Improving Library Spaces
09.23.20
How is your space organized? Are your tools easy to access? Does your space still serve its original purpose? How do you do better with the space you already have?
Podcast Episode: Preparing Academic Libraries for the Fall Semester
07.08.20
Academic libraries are looking with trepidation at how they will reopen in the fall when students return to campus. Space considerations and their service implications are paramount, but what about the very character and role of the library as a gathering place?
The Side We Are On
06.19.20
Recent events—unconscionable and senseless—compel us all to rethink our easy liberalism and finally to answer the question: which side are you on? Black lives matter.
Podcast Episode: Libraries in the Age of Social Distancing
06.10.20
Keeping public spaces functional and clean has never been more important. What are the space design and facility maintenance considerations for libraries, pandemic and beyond?
Smartphone Video Recording: Tips for the Best Shots
03.25.20
Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
Good Design Matters: What Makes a Good Logo?
03.12.20
A logo must communicate a great deal about an organization in the micro-second a consumer will give it. Talk about pressure! So, what makes a logo “good”?
![PLA 2020 in Nashville, TN [Logo]](https://ivygroup.com/wp-content/uploads/2020/03/PLA-2020-blog-featureimage-300x300.jpg)
Takeaways from the Public Library Association Conference 2020
03.09.20
Our key takeaways from PLA 2020's fabulous keynotes, thoughtful discussions on accessibility, and innovative ideas for building thriving communities.
Podcast Episode: The Whys and Why Nots of Focus Groups
02.26.20
What is a focus group? What is it not? What can you expect to learn in this type of community conversation?
This episode of Advancing America's Libraries Podcast is co-hosted by library consultants Pam Fitzgerald and Julia Prince with Ivy Group colleague Ellen Roberson.
Podcast Episode: Advice for New Library Directors
01.15.20
New library directors take note: those first few months are all about listening and learning. Focus on your staff, your trustees, and the community, and you’ll be golden.
Podcast Episode: Build a Better Board
12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?