An illustrated arrow hitting a bullseye beside a library building.

Small Library Strategic Planning: Our Expedited Engagement Process

02.27.23
We created the Expedited Engagement Process to better serve public libraries with tight timelines for their strategic planning. It's a natural fit for libraries that: Have …
Laptop screen over a custom car paint job

The Value of a Fully Custom Website

12.22.22
Web developers are really offering two different services. One configures a website from an off-the-shelf template. The other builds a fully-custom site. Here's why you should opt for fully-custom web development.
Ivy Group consultants

Do You Need a Library Consultant for your Strategic Plan?

11.01.22
We could wax lyrical about the benefits of strategic planning. It achieves so many goals which elevate your Library's service to its community. You already know …

Welcome, Mark and Melissa!

08.01.22
As the Ivy Group continues to grow, we’re welcoming a new Copywriter and Marketing Manager to the team. We sat down with The Ivy Group’s latest additions to find out what makes them tick.

Why Work with a Marketing Agency?

07.21.22
There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
Ivy Group now hiring Copywriter

[Closed] Join our team as Copywriter

03.07.22
AGENCY SEEKS COPYWRITER. The Ivy Group seeks a writer who is equal parts creative and critical to masterfully balance style with substance. The copywriter will …
Ivy Group now hiring Marketing Manager

[Closed] Join our team as Marketing Manager

02.14.22
AGENCY SEEKS MARKETING MANAGER. As a small and mighty full-service agency, The Ivy Group seeks an individual who confidently wears multiple hats, nimbly pivots from …
Scrabble letters spell Marketing buzzwords worth knowing

Marketing Buzzwords Worth Knowing

12.13.21
Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
Ivy Group brand on notepad

Ivy Group Welcomes A New Era With Rebrand

11.23.21
Growth is a guiding theme that influences everything we do for our clients, ourselves, and the communities we serve. The new Ivy icon symbolizes growth and the many pathways to achieve it, shown through both the solid shapes and the whitespace between.

Show Your Competence Not Your Age: Ivy Brand Evolution

11.22.21
Ready to rebrand? Need to redesign your website? We've been there ourselves...a few times. Let's take a jaunt down memory lane!
Now Hiring Library Consultant

[Closed] Join our team as Library Consultant

09.16.21
About The Ivy Group Since The Ivy Group's founding in 1989, we have collaborated with over 100 libraries and library support organizations to develop effective strategies, …
Marketing Manager job position opening at agency

[Closed] We’re hiring! Join our team as Marketing Manager

05.25.21
Agency seeks Marketing Manager. The Ivy Group seeks an individual with a writer's soul and a project manager's obsession with details. The ideal candidate takes …
WordPress CMS, logo in a magician's top hat

Why WordPress

04.26.21
WordPress is The Ivy Group’s content management system (CMS) of choice. We've used it to build sites for associations, libraries, colleges and universities, law firms, manufacturers, housing authorities, tourist destinations, and the list goes on. So, why should you pick WordPress for your site?
Organizing content and files for website use

5 Tips for Updating Content During a Website Redesign

03.02.21
There’s no better time to update site content than during a website redesign. Turning a critical eye to page after page of site content may …

Under New Ownership

02.02.21
Charlottesville-Based Marketing Agency Under New Ownership Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH. Prince, …