DIY Marketing Videos with a Smartphone

Smartphone Video Recording: Tips for the Best Shots


03.25.20
Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
Countryside Organics Logo

Good Design Matters: What Makes a Good Logo?


03.12.20
A logo must communicate a great deal about an organization in the micro-second a consumer will give it. Talk about pressure! So, what makes a logo “good”?
PLA 2020 in Nashville, TN [Logo]

Takeaways from the Public Library Association Conference 2020


03.09.20
Our key takeaways from PLA 2020's fabulous keynotes, thoughtful discussions on accessibility, and innovative ideas for building thriving communities.
Advancing America's Libraries Podcast by The Ivy Group

Podcast Episode: The Whys and Why Nots of Focus Groups


02.26.20
What is a focus group? What is it not? What can you expect to learn in this type of community conversation? This episode of Advancing America's Libraries Podcast is co-hosted by library consultants Pam Fitzgerald and Julia Prince with Ivy Group colleague Ellen Roberson.
Advancing America's Libraries Podcast episode on advice for new library directors with Michele Stricker

Podcast Episode: Advice for New Library Directors


01.15.20
New library directors take note: those first few months are all about listening and learning. Focus on your staff, your trustees, and the community, and you’ll be golden.
Advancing America's Libraries Podcast episode on library boards with Nancy Davis

Podcast Episode: Build a Better Board


12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?
Advancing America's Libraries Podcast episode with Pam Fitzgerald, Julia Prince, and Ellen Roberson

How to Write an RFP for Library Strategic Planning


10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Advancing America's Libraries Podcast episode with Catherine Alloway, Director of Schlow Region Centre Library in State College, PA

Podcast Episode: Assemble an Effective Strategic Planning Committee


09.04.19
Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?

Deflating the Hierarchy. Pumping up the Flat.


08.26.19
Top-down versus participatory library leadership as the profession embraces innovation and customer-centrism.
Advancing America's Libraries Podcast episode with Lisa Hoenig, Ypsilanti District Library

Podcast Episode: Pass a Millage Increase


08.07.19
Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.

Accessibility: It’s for Your Site, Too


05.16.19
In web design, accessibility involves making sure that all content is available and functional to all users, regardless of a user’s browser, assistive technology or physical impairment.
Comparing apples

Who’s Comparing? Benchmarking Library Performance


07.23.18
Benchmarking is a comparison of performance measures between similar entities against recognized standards. Library benchmarks are typically comparisons of numerical statistics such as circulation, visits, …
Computer with speech bubble saying "feed me"

Prefab vs. Custom Solutions for Social Media Feeds


05.22.18
If your site has social media icons linking to the social platforms, you may be just fine as-is. However, if there is content on your social media platforms that would complement the site’s content, consider adding a new display section to your website.
Xacto Knife Blades

Good Design Matters: Bad Design Hurts


05.03.18
Good design produces brand recognition and loyalty. It can lead to sales and community integration. But what about bad design?
404

4 Tips for a Better 404 Error Page


04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.