Welcome, Mark and Wendy! 11.12.14 Welcome the latest additions to The Ivy Group team, Mark Goodson and Wendy Taylor. Mark is taking on the role of Director, Business Development, while Wendy joins us as Advertising Project Manager.
To Kiosk or Not to Kiosk: That is Only Part of the Question 08.12.14 As electronic services crowd out print, the costs of facilities--construction, renovation, and upkeep--are under unprecedented scrutiny. Several library systems we have worked with as consultants have considered …
Technology & Language: How the Tweet is revolutionizing more than just social media 07.22.14 Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.
Building A Niche With Social Media 06.25.14 Today, marketing is all about branding; personal brands, product brands and service brands-virtually everyone and everything you see, hear or touch has a tinge of …
Do You Need a Mobile Website? 04.21.14 The vast majority of our prospective clients could benefit from having a mobile-responsive site. If considering a mobile-responsive site, ask yourself these three questions: Is your site worth it? Are you getting mobile traffic already? And do your users require on-the-go access?
Children as Library Donors 04.14.14 Do you encourage children to donate to the library? Is it productive, ethical and strategic to do so?
Hello Holly! 04.07.14 The Ivy Group welcomes our newest project manager, Holly Bittle. Here’s just a few of the reasons we’re so glad to say hello to Holly.
Bobby Pearson Presents at Responsive Web Design Summit 04.03.14 Ivy Group programmer Bobby Pearson presented at the 3rd annual responsive web design online conference, RWD Summit 2014. His presentation, Optimization Techniques and Strategies, aired live on April 1, 2014 at 2pm EST.
What Should You Require From Your Library’s Website? 03.31.14 Start with responsive web design, quality content, intuitive navigation, and a user-friendly content management system.
Libraries “at the core” of Common Core State Standards 03.13.14 As Common Core State Standards are adopted, students will rely even more on library resources.
Katie Falcone Leaves The Ivy Group for Marketing Position at Historic Site 03.10.14 Katie has accepted the position of Marketing, Communications & Events Manager at Ash Lawn-Highland, the home of President James Monroe. She was a valued employee for three years, and we will miss her.
Why We Moved from Mimik IMS to WordPress CMS 03.05.14 WordPress can be used to manage many types of websites, from small business ecommerce sites to blogs to large news media organizations. There is no one “cookie cutter” look for a WordPress website. For all these reasons and more, we love WordPress, and you will, too.
Going for the Award: To Apply or Not to Apply? 02.28.14 How do you decide which awards to “go for”? A thoughtful submission requires time on top of your established workload. The next time your boss passes an opportunity your way, ask yourself these essential questions before spending hours—yes, hours—filling out that application.