12.17.12
LaTanya Burno, Director of J. Lewis Crozer Library tells her story.
Blog
Jolly Holly! Photo Blog of The Ivy Group’s 2012 Holiday Party
12.04.12
One of the great things about The Ivy Group is that we are a small company. So, when we have a holiday party, it is not your typical buttoned-up, after-hours, stuffy office obligation.
Why Wasn’t I Quoted?
11.08.12
Reporters often interview more people than they can include, especially for in-depth stories. Nevertheless, someone was quoted. How can you increase your odds next time of being that someone?
Send Your Sick Board to the Intensive Care Unit
11.02.12
Library directors will tell you their Board of Trustees or Board of Directors can be a great source of satisfaction and support or a hotbed …
Training Your Library’s Board of Trustees
08.24.12
Now more than ever, there is a critical need for well informed and competent people to serve on boards.
Burning Books for a Cause
08.02.12
Today marks the one year anniversary of the famous vote to save Troy Public Library in Troy, Mich. The city almost lost its library last year, …
What’s Your Story?
07.25.12
Here are five easy tips for getting your organization some “earned” media.
An Intern Story: Why Field Trips Shouldn’t Stop in School
07.03.12
A couple weeks ago, the interns (Katelin, Lauren and I) embarked on a trip to Pantops Shopping Center to get letter signatures to send to a local …
How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk
06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …
Handles, Hashtags and Retweets. Oh, My!
06.13.12
Take these tips into consideration, and you’ll be fluent in Twitter language before you know it.
Mommy Porn and Library Policy
05.22.12
Over the past month, libraries in Georgia, Wisconsin and Florida have banned E L James'Fifty Shades of Grey romance trilogy. Some libraries are taking the …
Why PR? Start by Asking “What,” “Who” and “How”
05.17.12
Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.
Put Your Brand On The Map
05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …
Spring Cleaning At The Office
05.03.12
Nothing can be more spring-like than cleaning out files. It also becomes a trip down memory lane. Here’s a sampling of what I found.
Do You Have the Write Words?
04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!