Icon for Ivy Group Library Consulting

Library
Consulting

Advancing America's Libraries

Strategic Planning

Icon for Stregic Planning

Sound research drives effective strategy

Audience-centered research results in forward-thinking, proactive strategy. We help libraries better serve patrons and more effectively reach out to prospective library users. Our library consulting team assesses service population needs and perceptions, identifies service gaps, gauges organizational health, and highlights new opportunities to propel library success.


  • Benchmarking: measure library efficiency against peers
  • Executive interviews & focus groups: identify themes in community conversations
  • Surveys: quantify input
  • Market segmentation study: get to know library users and non-users
  • Facilitated planning: bring stakeholders to consensus

Training + Workshops

Icon for Training and Workshops

Organizational wellness begins with informed and skilled stakeholders

Our in-person training sessions address some of the most challenging issues 21st century libraries.


  • Library trends: discover what’s new in library world
  • Board building: work effectively as a team to fulfill the library’s mission
  • Social media strategy: develop a plan to reach targeted audiences
  • Website content strategy: work smarter with analytics and SEO
  • Library leaders: understand management styles and learn to lead effectively
  • Customized training programs: ensure staff and library leadership have the tools to succeed

Branding + Communications

Establish the library as an essential community asset

  • Logos, taglines, and graphic standards
  • Messaging and positioning
  • Outreach and public relations strategies
  • Communications design
  • Social media strategy and assets

Digital Branch Development

Icon for Digital Branch Development

Combine beauty and brains for an attractive, easy to use website

As the library's online branch, an information-rich and navigable website puts its resources in the hands of its customers.


  • Distinctive design that showcases your library’s brand
  • Easy-to-use content management system
  • Tools and techniques for optimizing the site’s visibility
  • Ready customer access to collections, services, and programming
  • Accessible, mobile-responsive, and audience-centric development

Ivy Group Library Consultants

Marketing expertise + library experience

Meet Your Consulting Team

Pam Fitzgerald Pam Fitzgerald Strategy + Communications
Ellen Roberson Ellen Roberson Research + Management
Julia Prince Julia Prince Research + Communications
Siska Matiuk Siska Matiuk Branding + Digital

Of counsel:

  • Nancy Davis, MLS, Consultant
  • Greg Hied, MLS, Consultant
  • Cathi Alloway, MLS, Consultant

Representative Clients

We've partnered with over 100 communities across the United States, including:

  • Brooklyn Library logo
  • San Antonio Library logo
  • Queens Library logo
  • Cedar Rapids Library logo
  • Alexandria Library logo
  • Cecil County Library logo
  • Des Moines Library logo
  • Salano Library logo
  • Ypsilanti Library logo
  • Fairfax Library logo
I am grateful for your time, perspective, and participation. We have already learned some new and unexpected things from our conversations, and are very much looking forward to learning even more.
Satisfied Library Client

How can we help?

Engage. Serve. Thrive.

Each community calls for unique solutions and our clients value our customized and creative problem-solving. We invite you to call us to discuss your library’s circumstances and challenges.

Let's chat
View our blog
back to top