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Welcome Emily


11.18.16
This month, The Ivy Group welcomed Emily Burlingame to the team. We sat down with her to find out why. Your official title is Design & …

How to Avoid Sexism in Advertising


11.03.16
At one of my first jobs out of school, I was tasked with writing copy for a Super Bowl-themed date night promotion. The first lines …
LinkedIn for B2B Business Development

LinkedIn for B2B Business Development


07.01.16
LinkedIn offers an entire suite of features to make your job easier. It's the Facebook of the professional world and a business developer's dream. Follow …

What Does a Website Cost?


06.28.16
Website development costs are a matter of hours, determined by the complexity of the site's design and functionality. The website price depends on how long it will take our highly skilled designers and programmers to deliver a quality product that meets your (and your customers’) needs.

Only in Des Moines During a National Election


03.04.16
It’s political season and Greg Heid, Library Director, Des Moines (IA) Public Library recounts his primary experience to The Ivy Group.
Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience


02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
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