11.03.16
At one of my first jobs out of school, I was tasked with writing copy for a Super
Bowl-themed date night promotion. The first lines on …
Blog
LinkedIn for B2B Business Development
07.01.16
LinkedIn offers an entire suite of features to make your job easier. It's the Facebook of the professional world and a business developer's dream. Follow …
What Does a Website Cost?
06.28.16
Website development costs are a matter of hours, determined by the complexity of the site's design and functionality. The website price depends on how long it will take our highly skilled designers and programmers to deliver a quality product that meets your (and your customers’) needs.
Only in Des Moines During a National Election
03.04.16
It’s political season and Greg Heid, Library Director, Des Moines (IA) Public Library recounts his primary experience.
Targeted Marketing: Find Your “Just Right” Audience
02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
How To Develop A Client-Friendly WordPress Dashboard
11.01.15
To guide clients through website management and mitigate problems before they ever arise, here are the 3 biggest things you can do to make your WordPress dashboard client friendly.
And the Answer Is…
08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?
Music is My Marketing Mistress
06.03.15
Creating original music for commercials is a service we offer exclusively to clients. Original music is a valuable tool in marketing and advertising. It is a great outlet for promotion and/or self-promotion (shameless or otherwise). What better way for people to remember you or your product than by having your riffs drift through their ears into their minds and hearts?
Don’t Let Your Website Become Just Another Statistic
05.21.15
Most problems with website and UX design can be caught with a minimal amount of testing, thus saving you time and money in the long run. Don’t let your website become just another statistic— invest in web testing to prevent costly fixes (and unhappy online visitors!) in the future.
Building a Better Community With “Cvillity”
05.08.15
More than a concept, Cvillity is a movement forward toward a community of greater mutual aid and respect. Cvillity means upholding and encouraging the standards that have made Charlottesville such a wonderful city to call home.
The Ivy Group Co-Sponsors the Chamber Spring Luncheon
04.24.15
The Ivy Group is a proud to be co-sponsoring with BB&T the 2015 Chamber Spring Luncheon, to be held on April 29th at the Double Tree Hotel.
The Ivy Group Welcomes Two New Programmers: Martin and Landon
04.24.15
It is now our pleasure to also introduce the newest “Ivy Groupies” to our web development team, Martin Sant and Landon Dorrier.
The Bottom Line on Equal Pay Day
04.14.15
Today is Equal Pay Day. Yes, we have a day for everything. And most matter. And this day matters most. The National Partnership for Women and Families reports that women are paid 79 cents for every dollar paid to men, amounting to many thousands of dollars annually. For African American women and Latinas, the disparities are even greater.
Facebook Post Makeovers
02.26.15
Here’s how to easily vamp up your Facebook posts to make them more engaging, entertaining, and accessible to a larger organic audience.
Pam’s Top 10 Reads
01.12.15
Partner Pam Fitzgerald shares her favorite books that she read in 2014.