WordPress CMS, logo in a magician's top hat

Why WordPress


04.26.21
WordPress is The Ivy Group’s content management system (CMS) of choice. We've used it to build sites for associations, libraries, colleges and universities, law firms, manufacturers, housing authorities, tourist destinations, and the list goes on. So, why should you pick WordPress for your site?
Organizing content and files for website use

5 Tips for Updating Content During a Website Redesign


03.02.21
There’s no better time to update site content than during a website redesign. Turning a critical eye to page after page of site content may …

Under New Ownership


02.02.21
Charlottesville-Based Marketing Agency Under New Ownership Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH. Prince, …
Website ADA accessibility represented by stairs versus an open door

ADA Accessibility: It’s for Your Site, Too


12.09.20
In web design, accessibility involves making sure that all content is available and functional to all users, regardless of a user’s browser, assistive technology or physical impairment.
White hat and black hat SEO illustration

SEO Basics: What All Marketing Decision-Makers Need to Know


12.04.20
In today’s digital-first environment, search engine optimization is an essential component of any integrated marketing program.
Advancing America's Libraries Podcast by The Ivy Group with guest Maureen Arndt

Podcast Episode: Improving Library Spaces


09.23.20
How is your space organized? Are your tools easy to access? Does your space still serve its original purpose? How do you do better with the space you already have?
Advancing America's Libraries Podcast episode with Jim Kovach and Julie Kane

Podcast Episode: Preparing Academic Libraries for the Fall Semester


07.08.20
Academic libraries are looking with trepidation at how they will reopen in the fall when students return to campus. Space considerations and their service implications are paramount, but what about the very character and role of the library as a gathering place?
Advancing America's Libraries Podcast episode with Jim Kovach

Podcast Episode: Libraries in the Age of Social Distancing


06.10.20
Keeping public spaces functional and clean has never been more important. What are the space design and facility maintenance considerations for libraries, pandemic and beyond?
DIY Marketing Videos with a Smartphone

Smartphone Video Recording: Tips for the Best Shots


03.25.20
Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
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Good Design Matters: What Makes a Good Logo?


03.12.20
A logo must communicate a great deal about an organization in the micro-second a consumer will give it. Talk about pressure! So, what makes a logo “good”?
PLA 2020 in Nashville, TN [Logo]

Takeaways from the Public Library Association Conference 2020


03.09.20
Our key takeaways from PLA 2020's fabulous keynotes, thoughtful discussions on accessibility, and innovative ideas for building thriving communities.
Advancing America's Libraries Podcast by The Ivy Group

Podcast Episode: The Whys and Why Nots of Focus Groups


02.26.20
What is a focus group? What is it not? What can you expect to learn in this type of community conversation? This episode of Advancing America's Libraries Podcast is co-hosted by library consultants Pam Fitzgerald and Julia Prince with Ivy Group colleague Ellen Roberson.
Advancing America's Libraries Podcast episode on advice for new library directors with Michele Stricker

Podcast Episode: Advice for New Library Directors


01.15.20
New library directors take note: those first few months are all about listening and learning. Focus on your staff, your trustees, and the community, and you’ll be golden.
Advancing America's Libraries Podcast episode on library boards with Nancy Davis

Podcast Episode: Build a Better Board


12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?
Advancing America's Libraries Podcast episode with Pam Fitzgerald, Julia Prince, and Ellen Roberson

How to Write an RFP for Library Strategic Planning


10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.