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Under New Ownership

Charlottesville-Based Marketing Agency Under New Ownership Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH. Prince, …

SEO Basics: What All Marketing Decision-Makers Need to Know

In today’s digital-first environment, search engine optimization is an essential component of any integrated marketing program.

Podcast Episode: Improving Library Spaces

How is your space organized? Are your tools easy to access? Does your space still serve its original purpose? How do you do better with the space you already have?

Podcast Episode: Preparing Academic Libraries for the Fall Semester

Academic libraries are looking with trepidation at how they will reopen in the fall when students return to campus. Space considerations and their service implications are paramount, but what about the very character and role of the library as a gathering place?

Podcast Episode: Libraries in the Age of Social Distancing

Keeping public spaces functional and clean has never been more important. What are the space design and facility maintenance considerations for libraries, pandemic and beyond?

Good Design Matters: What Makes a Good Logo?

A logo must communicate a great deal about an organization in the micro-second a consumer will give it. Talk about pressure! So, what makes a logo “good”?

Takeaways from the Public Library Association Conference 2020

Our key takeaways from PLA 2020's fabulous keynotes, thoughtful discussions on accessibility, and innovative ideas for building thriving communities.

Podcast Episode: The Whys and Why Nots of Focus Groups

What is a focus group? What is it not? What can you expect to learn in this type of community conversation? This episode of Advancing America's Libraries Podcast is co-hosted by library consultants Pam Fitzgerald and Julia Prince with Ivy Group colleague Ellen Roberson.

Podcast Episode: Advice for New Library Directors

New library directors take note: those first few months are all about listening and learning. Focus on your staff, your trustees, and the community, and you’ll be golden.

Podcast Episode: Build a Better Board

Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?

How to Write an RFP for Library Strategic Planning

Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.

Podcast Episode: Assemble an Effective Strategic Planning Committee

Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?

Deflating the Hierarchy. Pumping up the Flat.

Top-down versus participatory library leadership as the profession embraces innovation and customer-centrism.

Podcast Episode: Pass a Millage Increase

Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.

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