Advancing America's Libraries Podcast episode on library boards with Nancy Davis

Podcast Episode: Build a Better Board


12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?
Advancing America's Libraries Podcast episode with Pam Fitzgerald, Julia Prince, and Ellen Roberson

How to Write an RFP for Library Strategic Planning


10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Advancing America's Libraries Podcast episode with Catherine Alloway, Director of Schlow Region Centre Library in State College, PA

Podcast Episode: Assemble an Effective Strategic Planning Committee


09.04.19
Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?

Deflating the Hierarchy. Pumping up the Flat.


08.26.19
Top-down versus participatory library leadership as the profession embraces innovation and customer-centrism.
Advancing America's Libraries Podcast episode with Lisa Hoenig, Ypsilanti District Library

Podcast Episode: Pass a Millage Increase


08.07.19
Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.
Comparing apples

Who’s Comparing? Benchmarking Library Performance


07.23.18
Benchmarking is a comparison of performance measures between similar entities against recognized standards. Library benchmarks are typically comparisons of numerical statistics such as circulation, visits, …
Computer with speech bubble saying "feed me"

Prefab vs. Custom Solutions for Social Media Feeds


05.22.18
If your site has social media icons linking to the social platforms, you may be just fine as-is. However, if there is content on your social media platforms that would complement the site’s content, consider adding a new display section to your website.
Xacto Knife Blades

Good Design Matters: Bad Design Hurts


05.03.18
Good design produces brand recognition and loyalty. It can lead to sales and community integration. But what about bad design?
404

4 Tips for a Better 404 Error Page


04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.
Marketing You Can Believe In blog

Marketing You Can Believe In


03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.

Charlottesville Marketing and Design Agencies


09.05.17
Often, we are reminded of how fortunate we are to be working in Charlottesville, Virginia. Marketing firms in this part of the world set a …
Personal photos and selfies vs professional business photography

Good Design Matters: The Benefits of Hiring a Professional Photographer


08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
Ivy Group's logo leaf icon 3D printed

3D Printing (for Free) at Your Library


08.01.17
Several years ago, the idea of printing objects seemed extraordinary. Now, it’s more mainstream and available to the public, particularly through libraries. Curious to experience 3D printing firsthand, Ivy Group programmer Landon Dorrier popped over to a local Charlottesville library to get hands-on experience.
Picture frames with Ivy leaves

How to Get the Most Out of Your Content


07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
Library card design for Ypsilanti District Library

Why Give a Public Library a Tagline?


06.22.17
Support advocacy efforts. It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …