01.01.13
A strong, women-owned business.
Twenty-five years ago, at a time when women-owned businesses were few and far between, the friends decided to go into business together--from …
Blog
Why Wasn’t I Quoted?
11.08.12
Reporters often interview more people than they can include, especially for in-depth stories. Nevertheless, someone was quoted. How can you increase your odds next time of being that someone?
Send Your Sick Board to the Intensive Care Unit
11.02.12
Library directors will tell you their Board of Trustees or Board of Directors can be a great source of satisfaction and support or a hotbed …
What’s Your Story?
07.25.12
Here are five easy tips for getting your organization some “earned” media.
How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk
06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …
Do You Have the Write Words?
04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!
The Lost Art of Proofreading
01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.
The Library as Art Space
11.28.11
A small wall area or empty space can be turned into a large-impact community resource that guarantees more visitors and revenues to your library. A …
Libraries Essential for Disaster Response
11.03.11
Since our run-in with Hurricane Irene in August, the New Jersey State Library is pursuing FEMA certification for our branch libraries to serve as community …
Invest in Your Company through Advertising
08.02.11
It’s clear that cutting advertising in a down economy is “penny wise and pound foolish.” But even in the best of times, a well-crafted advertising plan is a sound investment in your business.