05.03.18
Good design produces brand recognition and loyalty. It can lead to sales and community integration. But what about bad design?
Blog
4 Tips for a Better 404 Error Page
04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.
Marketing You Can Believe In
03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Charlottesville Marketing and Design Agencies
09.05.17
Often, we are reminded of how fortunate we are to be working in Charlottesville, Virginia. Marketing firms in this part of the world set a …
Good Design Matters: The Benefits of Hiring a Professional Photographer
08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
How to Get the Most Out of Your Content
07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
Why Give a Public Library a Tagline?
06.22.17
Support advocacy efforts.
It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …
SSL: What is it? And do I need it?
06.06.17
What is an SSL Certificate?
An SSL certificate establishes a secure connection on your website that is more resistant to hackers. In a nutshell, it is …
Good Design Matters: Avoiding the $1 Logo Trap
05.09.17
Do you know what you have to lose by trying out those $1 sites?
Good Design Matters: The Basics
04.04.17
Have you ever been approached by an offer to design your website, flyer, or logo? Did you think “why pay someone else to do it when I can do it for free?”
Agency-Client Relationships
02.14.17
Put a ring on it: 4 tips for successful agency-client relationships
Becoming the agency of record for a company can feel a lot like getting married. …
What Does a Website Cost?
06.28.16
Website development costs are a matter of hours, determined by the complexity of the site's design and functionality. The website price depends on how long it will take our highly skilled designers and programmers to deliver a quality product that meets your (and your customers’) needs.
Targeted Marketing: Find Your “Just Right” Audience
02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
And the Answer Is…
08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?
To Kiosk or Not to Kiosk: That is Only Part of the Question
08.12.14
As electronic services crowd out print, the costs of facilities--construction, renovation, and upkeep--are under unprecedented scrutiny. Several library systems we have worked with as consultants have considered …