Marketing You Can Believe In


Marketing You Can Believe In blog

Doing Great Work for Good People

As a parent, behavior modification is sometimes unavoidable but, not as rewarding as seeing your child learn the intrinsic value of a positive, loving behavior. More often than not, good parenting is simply giving your kids the information they need to make good decisions for themselves.

Similarly, marketing at its best creates a symbiotic satisfaction both for our clients and, by extension, for their customers. It is a most satisfying outcome for all involved.

We have terrific clients and it's a pleasure to help them serve their customers and community.

When that single-parent decides to hit the books again at their community college and make a better life for her family, we're grateful to be in the company of good things happening in the world.

It's a joy to think that we created a clever reminder to the good people of Charlottesville and beyond that it's a great time to head on up to Carter Mountain Orchard and share a memorable afternoon or sunset with friends and family.

When someone decides to head over to their local library because we've had a hand in promoting its services--a teen seeking tutoring in algebra or a mother and child discovering a new book--it's a win-win. We're proud that we have done great work for a good cause.

When we can help a client articulate to their customers a service or offering whose inherent value may be obscure even to themselves, the marketing angel takes wing. We know that we have used our marketing superpowers for good. And that's a day's work you can believe in.