11.22.21
Ready to rebrand? Need to redesign your website? We've been there ourselves...a few times. Let's take a jaunt down memory lane!
Blog
Good Design Matters: What Makes a Good Logo?
03.12.20
A logo must communicate a great deal about an organization in the micro-second a consumer will give it. Talk about pressure! So, what makes a logo “good”?
Podcast Episode: Pass a Millage Increase
08.07.19
Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.
4 Tips for a Better 404 Error Page
04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.
Marketing You Can Believe In
03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Good Design Matters: The Benefits of Hiring a Professional Photographer
08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
Why Give a Public Library a Tagline?
06.22.17
Support advocacy efforts.
It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …
Good Design Matters: Avoiding the $1 Logo Trap
05.09.17
Do you know what you have to lose by trying out those $1 sites?
Good Design Matters: The Basics
04.04.17
Have you ever been approached by an offer to design your website, flyer, or logo? Did you think “why pay someone else to do it when I can do it for free?”
In-Flight Safety Videos: The Perfect Marketing Tool
12.05.13
While the majority of in-flight safety videos still classify as boring, a recent trend has emerged. Since 2008, airlines have begun taking a creative approach to delivering in-flight safety instructions.
Put Your Brand On The Map
05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …
Sample Logo Updates
04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.
Get from Point A to Point B with a Brand Standards Guide
10.12.11
The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.
