With the help of The Ivy Group, the Charlottesville Regional Chamber of Commerce launched its redesigned website in January 2015.
A Website for On-the-Go Business Leaders in Charlottesville
As the hub of the Charlottesville business community, the Chamber's website had to be easily accessible for on-the-go business leaders, provide a seamless transition to the event and member management application, and communicate timely and relevant news to the Chamber's network.
With mobile web traffic continually on the rise, a mobile responsive website is an essential component of any modern organization. Featuring a restructured site hierarchy, the Chamber's new, mobile responsive site is easier to navigate on desktop, laptops and mobile devices.
Creating Business & Community Connections Since 1913
Originally slated to display the Chamber's tagline "Creating Business & Community Connections Since 1913," the site header features CenturyLink, the site's primary underwriter.
The new site includes an updated interface with the Chamber's member and event management system, ChamberMaster. Many of the Chamber site's most important pages are on the ChamberMaster site--the Events page, Member to Member deals, and Member application--yet because of the integrated design, the user never feels like they've left the Chamber site.
When our work benefits the entire business community, that’s best.
Member relationships are an important component of Chamber membership and to keep members connected, a prominent News section was a priority for the new site. The News section now shares information and updates about the Members and business community, with hundreds of articles posted throughout the year. A challenge for The Ivy Group team has been to increase site speed on the news page, without losing functionality--a challenge we have risen to meet.
"Challenging work is good," says Pam Fitzgerald, Managing Partner of The Ivy Group. "Challenging work that builds our client’s bottom line is better. But when our work benefits the entire business community, that’s best."
Just wanted to extend my sincerest thanks to The Ivy Group for your dedicated work on our Chamber website. Your assistance and hard work during this whole process has been greatly appreciated and I feel very fortunate to have gotten to work with you.
Genevieve Cox, Director of Communications
The Ivy Group is proud to support the Chamber in its mission to represent private enterprise, promoting business, and enhancing the quality of life in our Greater Charlottesville communities.