In a community such as Charlottesville, there's always something to do. That's why The Ivy Group is so energized by working with Wish Wish USA, a company that sells experiences, not things!
Holiday Print, Direct Mail, and Radio Advertising Campaign
Our communications and advertising campaign for Wish Wish Charlottesville promotes more than 250 experiences as ideal holiday gifts--balloon rides and scenic flights, massages, facials, rock climbing, gourmet cooking classes, "bromance" weekends, classic car rentals and more!
We've written and designed vibrant print advertisements and targeted direct-mail pieces, keeping the company's iconic "fun cloud" and creating fun, playful imagery with strong messaging.
Cheerful Radio Commercials
We also produced radio ads with a custom musical bed, with the help of Lana Young--join in and whistle along!
About WishWish USA
Wish Wish is a spin-off of an innovative European company that sells experiences to consumers and companies such as Shell, PricewaterhouseCoopers, Microsoft and ING. Dedicated to making people happier by providing great experiences--and to supporting local economies--Wish Wish Charlottesville, the first Wish Wish office in North America, offers more than 250 fun things to do in the region for individuals and companies. Organizations such as SNL, Newsplex, Martha Jefferson and Woodard Properties have enjoyed great morale- and team-building activities with Wish Wish. Most activities can be organized and customized for teams. For more information, visit wishwishusa.com.
Category: Integrated Work
Tags: advertising, Charlottesville, design