Under New Ownership

Charlottesville-Based Marketing Agency Under New Ownership

Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH.

Prince, who assumed ownership in January, is an experienced health care executive who has managed more than 15 different businesses and has a special interest in community-based organizations and economic development.

"I'm honored to continue Ivy Group's tradition of providing stellar marketing and strategy services," says Prince. "My daughter, Julia Prince, has been with the company since 2014 and will manage operations on a day-to-day basis. I couldn't be more pleased about partnering with her and the other respected professionals on our team."

Founded in Charlottesville in 1989, Ivy Group is a full-service marketing agency and library consultancy serving clients near and far with community research, integrated marketing, website development, and creative services. In addition to regional clients, the agency has special expertise with municipalities and public institutions, particularly libraries, across the nation.

"It is gratifying to see that the good work of my colleagues will continue under Denise's leadership," says Fitzgerald who will serve as Senior Counsel to the firm. "We will be working closely with our clients to ensure a smooth transition over the coming year." 

Media Contact
Julia Prince
Director of Strategy and Operations


The Ivy Group is a woman-owned, full-service marketing agency and library consultancy that provides strategic vision and original creative to support organizations in building thriving communities. Since its founding in 1989, the agency has collaborated with a variety of clients to develop strategies, branding, marketing, and outreach programs that address business and social challenges.