Public Library Power Patrons: Your Best Customers

Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for Publishing Conference -- an annual event where publishers, editors, authors, marketing professionals, librarians and booksellers faced with new publishing technologies can come together to learn about advancements, discover opportunities and share new strategies.

Barbara introduced Library Journal's new initiative Patron Profiles, a national trending survey of library users.

After the publication's discovery that 82% of American public libraries offer e-books, the research found one-third of library consumers read across multiple formats and e-book users read more than traditional library patrons.

Watch her 10-minute presentation to learn more about the Power Patron -- an e-book reader and your best customer:

Category: Libraries
Tags: libraries, research