Marketing services for Dabney S. Lancaster Community College

Dabney S. Lancaster Community College


To increase enrollment and raise the College's profile within the community and beyond, Dabney S. Lancaster Community College (DSLCC) tasked The Ivy Group with modernizing …

Ypsilanti District Library


Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti--affectionately "Ypsi"--Michigan, the process became the occasion for customers and prospective customers …

Alexandria Library


In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Des Moines Public Library - Central Branch - Photo from Google

Strategic Planning Initiative for Des Moines Public Library


After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
Founders Online home page design

Usability Testing for Founders Online


Founders Online (founders.archives.gov) is an initiative to provide free public access to a massive digital compilation of the historical documents of the Founders of the …

Digging Deep to Understand What Your Community Needs and Wants


The 2012 PLA Conference came and went last month. We were very pleased to reconnect with so many colleagues, clients and friends! Our preconference Digging Deep to …
The Next Chapter: Strategic Library Plan

The Next Chapter for SAPL


In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) Strategic Plan, “The Next Chapter” provided a …