Library exterior at dusk

Northville District Library

Strategic planning let NDL discern needs, improve Library access, and chart a course to better services, all while maintaining high morale.
A young girl smiling and holding her library card

Ector County Library

What does a community need from its library? And its library building? Our community needs assessment identified residents’ constraints and aspirations, recommended responsive library offerings, and determined that the current facility was inadequate for delivering necessary services.
SOPHE's logo beside a member holding up a branded SOPHE event badge for a conference

Society for Public Health Education

When SOPHE needed a partner to refresh its image and reinvigorate its membership, Ivy stepped up. We created a new, fully-custom website, performed an extensive brand audit, and then completed a brand identity redesign.

Alexandria Library

In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Seating area of the Cedar Rapids Library

Cedar Rapids Public Library

The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …
Marketing services for Dabney S. Lancaster Community College

Dabney S. Lancaster Community College

To increase enrollment and raise the College's profile within the community and beyond, Dabney S. Lancaster Community College (DSLCC) tasked The Ivy Group with modernizing …

Ypsilanti District Library

Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti—affectionately "Ypsi"—Michigan, the process became the occasion for customers and prospective customers …
Des Moines Public Library - Central Branch - Photo from Google

Strategic Planning Initiative for Des Moines Public Library

After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
Founders Online home page design

Usability Testing for Founders Online

Founders Online ( is an initiative to provide free public access to a massive digital compilation of the historical documents of the Founders of the …

Digging Deep to Understand What Your Community Needs and Wants

The 2012 PLA Conference came and went last month. We were very pleased to reconnect with so many colleagues, clients and friends! Our preconference Digging Deep to …
The Next Chapter: Strategic Library Plan

The Next Chapter for SAPL

In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) strategic plan provided a clear and …