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  • Brand Work (13)
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Library exterior at dusk

Northville District Library


02.01.23
Strategic planning let NDL discern needs, improve Library access, and chart a course to better services, all while maintaining high morale.

Alexandria Library


11.05.18
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Seating area of the Cedar Rapids Library

Cedar Rapids Public Library


10.03.18
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …

Ypsilanti District Library


09.20.17
Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti—affectionately "Ypsi"—Michigan, the process became the occasion for customers and prospective customers …
New logo and brand system designed for Global Alliance

Global Alliance


04.12.17
To give membership a boost and re-energize their existing base, Global Alliance turned to The Ivy Group.
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