02.01.23
Strategic planning let NDL discern needs, improve Library access, and chart a course to better services, all while maintaining high morale.
![](https://ivygroup.com/wp-content/uploads/2018/03/Alexandria-Library-TIG-Work-700x420-logo-design-300x230.jpg)
Alexandria Library
11.05.18
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
![Seating area of the Cedar Rapids Library](https://ivygroup.com/wp-content/uploads/2019/07/CedarRapidsLibrary-Internal-globelights-900x675-300x230.jpg)
Cedar Rapids Public Library
10.03.18
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …
![](https://ivygroup.com/wp-content/uploads/2018/01/ypsilantidepottownfacebook-300x230.jpg)
Ypsilanti District Library
09.20.17
Strategic planning is a process of discoveries and decisions.
For Ypsilanti District Library (YDL) in Ypsilanti—affectionately "Ypsi"—Michigan, the process became the occasion for customers and prospective customers …
![New logo and brand system designed for Global Alliance](https://ivygroup.com/wp-content/uploads/2017/04/GlobalAlliance-logo-901x5071-300x230.jpg)
Global Alliance
04.12.17
To give membership a boost and re-energize their existing base, Global Alliance turned to The Ivy Group.
![Licking County Library Marketing Plan and Design System](https://ivygroup.com/wp-content/uploads/2018/01/Licking-County-Featured-Image-901x507-300x230.jpg)
Marketing Plan and Design System for Licking County Library
01.09.17
We are pleased to announce the implementation of a system-wide marketing planning initiative and brand refresh for the Licking County Library System (LCLS).
A Need to …
![Des Moines Public Library - Central Branch - Photo from Google](https://ivygroup.com/wp-content/uploads/2013/09/DMPL-CentralBranch-stacks-2013-07-Google-800pxW-300x230.jpg)
Strategic Planning Initiative for Des Moines Public Library
09.10.13
After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
![The Next Chapter: Strategic Library Plan](https://ivygroup.com/wp-content/uploads/2011/10/SAPL-library-strategy-marketing-plan-889x507-300x230.jpg)
The Next Chapter for SAPL
10.13.11
In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) strategic plan provided a clear and …