Strategic planning let NDL discern needs, improve Library access, and chart a course to better services, all while maintaining high morale.
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Cedar Rapids Public Library
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …
Ypsilanti District Library
Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti—affectionately "Ypsi"—Michigan, the process became the occasion for customers and prospective customers …
To give membership a boost and re-energize their existing base, Global Alliance turned to The Ivy Group.
Marketing Plan and Design System for Licking County Library
We are pleased to announce the implementation of a system-wide marketing planning initiative and brand refresh for the Licking County Library System (LCLS). A Need to …
Strategic Planning Initiative for Des Moines Public Library
After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
The Next Chapter for SAPL
In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) strategic plan provided a clear and …