Alexandria Library


11.05.18
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Seating area of the Cedar Rapids Library

Cedar Rapids Public Library


10.03.18
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …

Ypsilanti District Library


09.20.17
Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti–affectionately "Ypsi"–Michigan, the process became the occasion for customers and prospective customers …
New logo and brand system designed for Global Alliance

Global Alliance


04.12.17
To give membership a boost and re-energize their existing base, Global Alliance turned to The Ivy Group.
Licking County Library Marketing Plan and Design System

Marketing Plan and Design System for Licking County Library


01.09.17
We are pleased to announce the implementation of a system-wide marketing planning initiative and brand refresh for the Licking County Library System (LCLS). A Need to …
Des Moines Public Library - Central Branch - Photo from Google

Strategic Planning Initiative for Des Moines Public Library


09.10.13
After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
The Next Chapter: Strategic Library Plan

The Next Chapter for SAPL


10.13.11
In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) Strategic Plan, “The Next Chapter” provided a …