In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …
Strategic planning is a process of discoveries and decisions. For Ypsilanti District Library (YDL) in Ypsilanti–affectionately "Ypsi"–Michigan, the process became the occasion for customers and prospective customers …
To give membership a boost and re-energize their existing base, Global Alliance turned to The Ivy Group.
We are pleased to announce the implementation of a system-wide marketing planning initiative and brand refresh for the Licking County Library System (LCLS). A Need to …
After nearly a year of study, Ivy Library has published a comprehensive report, A Plan for Tomorrow, which details research findings and strategic recommendations for the Des Moines Public Library.
In a time of great change and reinvention for libraries across the country, the 2011 San Antonio Public Library (SAPL) Strategic Plan, “The Next Chapter” provided a …