You see them every day…of course, you know your customers! Or do you? Using a combination of research tools, we can segment the market place and profile the consumer habits and lifestyles of residents of individual market segments. We ask what works in their relationship with the library and what doesn’t. Those ”never darkening the library’s doors” have their own reasons—we find out what they are and what it will take to engage them in library services.
When customer-centered research is combined with best practices, libraries emerge with strategies that are forward-thinking and proactive. Our consulting team will customize a planning process for your library’s particular situation. We will bring diverse interests and agendas to the table and mediate a thoughtful course for the future. No library is too small. No situation, too complex. No obstacle is too daunting.