04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.
Blog
Sample Logo Updates
04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.
Six Things That Make a Brand’s Story Newsworthy
03.14.12
Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.
Public Library Power Patrons: Your Best Customers
02.23.12
Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for …
Must-Remembers When Talking to a Reporter
02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.
The Lost Art of Proofreading
01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.