07.25.22
When SOPHE needed a partner to refresh its image and reinvigorate its membership, Ivy stepped up. We created a new, fully-custom website, performed an extensive brand audit, and then completed a brand identity redesign.
Camp Friendship
07.09.20
For decades, family-owned Camp Friendship has attracted children from across the globe. In 2018, camp leaders came to us with a new logo which we developed into a full brand identity. Finally, Camp Friendship’s website and communications “100% represent who we are and what actually happens here”.
Piedmont Housing Alliance
06.02.19
Inspired by the organization’s commitment to “Housing for All”, we designed a new brandmark and website that embodies a spirit of optimism and an ongoing commitment to inclusivity and equity.
POWER Library: Pennsylvania’s Electronic Library
05.02.19
Ever since Benjamin Franklin founded the nation's first public library, Pennsylvanians have been empowered by their libraries—to research, study, learn, communicate, discover new interests, develop …
Bernards Township Library
03.26.19
Embarking on the next chapter
When is a leaf not a leaf? When it's the next chapter! Bernards Township Library needed more aggressive marketing, indicated by …
Clore Furniture
02.13.19
"E.A. Clore Sons, Inc." has crafted heirloom-quality furniture since 1830. Family-owned and -operated for six generations, Clore is an American success story, a celebration of …
Central Virginia Partnership for Economic Development
11.14.18
Central Virginia’s economic development organization reintroduced the region to the world with a refreshed brand and marketing program to attract young talent.
A generic name, outdated …
Alexandria Library
11.05.18
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
AccuTec Blades
03.08.18
As AccuTec grew its brand portfolio across multiple industries, we worked right alongside them to establish a visual identity and create a marketing program that …
McIntire Botanical Garden
10.04.17
Projected to open in late 2018, McIntire Botanical Garden aims to celebrate native Virginia flora and educate the public on conservation. But first, the Garden needed a new logo to anchor fundraising and promotions prior to opening day and beyond.
Ypsilanti District Library
09.20.17
Strategic planning is a process of discoveries and decisions.
For Ypsilanti District Library (YDL) in Ypsilanti—affectionately "Ypsi"—Michigan, the process became the occasion for customers and prospective customers …
Bright Ideas
06.07.17
A fun and creative company, Bright Ideas approached The Ivy Group for a little branding TLC. A client-centric group, they spent so much time making …