Organizing content and files for website use

5 Tips for Updating Content During a Website Redesign


03.02.21
There’s no better time to update site content than during a website redesign. Turning a critical eye to page after page of site content may …
White hat and black hat SEO illustration

SEO Basics: What All Marketing Decision-Makers Need to Know


12.04.20
In today’s digital-first environment, search engine optimization is an essential component of any integrated marketing program.

H.265 Expands the HD Streaming Video Universe


01.31.13
The International Telecommunications Union has finalized the specifications on the H.265 video standard, which promises to improve over the current codecs by 40-50%.

Do You Have the Write Words?


04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!

Marketing, SEO and the Mobile Web


12.05.11
Our web development team intuitively understands that smartphone users don't browse the web in the same way as laptop and desktop users. Last week, Forbes published an in-depth look at the changing landscape, contributed by a UK-based SEO and web design firm. Articles like these help us systematize our approach to creating content and developing for the mobile web.

Tablets: A Tipping Point for Mobile Advertising


11.30.11
My wife wants an Amazon Kindle Fire for Christmas, and my mother, a Barnes & Noble Nook. They are hardly alone. These two moderately priced …

User interfaces: Classic or clunky?


10.05.11
Our challenge as web developers and designers is to give the user intuitive control over all aspects of the system that they require and no more. The user needs to “feel” in control but also be secure that they won’t mess anything up through ignorance or carelessness.