Pages from the Library's strategic plan document

Hancock County Library System


03.02.23
Following a number of disruptions, HCLS sought a chance to increase its resilience and orient itself around clear goals. Through the strategic planning process, it strengthened its services, organizational health, and long-term success.
Library exterior at dusk

Northville District Library


02.01.23
Strategic planning let NDL discern needs, improve Library access, and chart a course to better services, all while maintaining high morale.
A young girl smiling and holding her library card

Ector County Library


12.08.22
What does a community need from its library? And its library building? Our community needs assessment identified residents’ constraints and aspirations, recommended responsive library offerings, and determined that the current facility was inadequate for delivering necessary services.
SOPHE's logo beside a member holding up a branded SOPHE event badge for a conference

Society for Public Health Education


07.25.22
When SOPHE needed a partner to refresh its image and reinvigorate its membership, Ivy stepped up. We created a new, fully-custom website, performed an extensive brand audit, and then completed a brand identity redesign.
A mockup of the Camp Friendship homepage

Camp Friendship


07.09.20
For decades, family-owned Camp Friendship has attracted children from across the globe. In 2018, camp leaders came to us with a new logo which we developed into a full brand identity. Finally, Camp Friendship’s website and communications “100% represent who we are and what actually happens here”.
Piedmont Housing Alliance nonprofit logo

Piedmont Housing Alliance


06.02.19
Inspired by the organization’s commitment to “Housing for All”, we designed a new brandmark and website that embodies a spirit of optimism and an ongoing commitment to inclusivity and equity.
PA POWER Library

POWER Library: Pennsylvania’s Electronic Library


05.02.19
Ever since Benjamin Franklin founded the nation's first public library, Pennsylvanians have been empowered by their libraries—to research, study, learn, communicate, discover new interests, develop …
Bernards Township Library logo

Bernards Township Library


03.26.19
Embarking on the next chapter When is a leaf not a leaf? When it's the next chapter! Bernards Township Library needed more aggressive marketing, indicated by …

Clore Furniture


02.13.19
"E.A. Clore Sons, Inc." has crafted heirloom-quality furniture since 1830. Family-owned and -operated for six generations, Clore is an American success story, a celebration of …

Blue Ridge Builders Supply


01.30.19
Don’t let the name fool you. Blue Ridge Builders Supply (BRBS) is far more than a contractor’s supply store. BRBS first sought out The Ivy …
Design and branding for Central Virginia Partnership for Economic Development

Central Virginia Partnership for Economic Development


11.14.18
Central Virginia’s economic development organization reintroduced the region to the world with a refreshed brand and marketing program to attract young talent. A generic name, outdated …
Chiles Family of Orchards - Juice Road trip ahead!

Chiles Family Orchards


11.08.18
The family orchards—located at disparate locations, and each operating according to a different harvesting schedule—needed a comprehensive marketing program to grow the business for generations …

Alexandria Library


11.05.18
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Seating area of the Cedar Rapids Library

Cedar Rapids Public Library


10.03.18
The City of Cedar Rapids is on the move, actively promoting the arts, education, and advanced technology enterprises. Cedar Rapids Public Library (CRPL), named by …

Library Leadership Ohio


08.20.18
The biannual library conference connects participants to a network of fellow library leaders and equips them with the leadership skills to positively impact their communities. State …