Alexandria Library
In response to community research that showed a lack of brand awareness, the Alexandria Library revitalized its marketing efforts to turn a fresh face to the community and re-engage them in all the Library had to offer.
Projects
Albert Einstein (as usual) got it right: creativity is intelligence having fun. And we can tell you that, once you've experienced the exhilaration of leaping from idea to imagination, you can never turn back.
AccuTec Blades Rebrand
Branding work for AccuTEC Blades included a new logo for both AccuTEC and Gem Runner, trade show booth design, ad design, drafting a marketing plan, and microsite development.
Website for Branchlands
The Ivy Group developed an updated website for Branchlands, a Cambridge Healthcare Management property.
Microsite for UVA Physicians Group Recruitment
To boost UVA Physician Group’s online presence and raise its profile among stiff healthcare recruitment competition, The Ivy Group developed a recruitment microsite.
See What We’ve Dug Up!
The Ivy Group designed an eye-catching envelope for Charlottesville Tomorrow featuring their mascot, Buddy the News Hound.
New Website Launched for Charlottesville’s Chamber of Commerce
With mobile web traffic continually on the rise, a mobile responsive website is an essential component of any modern organization. With a restructured site hierarchy, the Chamber’s new, mobile responsive site is easier to navigate on desktop, laptops and mobile devices.
Board Building Workshops for New Jersey Not-For-Profits
The New Jersey Historical Commission, New Jersey Historic Trust, and New Jersey State Library are partnering to offer a statewide series of board training workshops lead by Ivy Group partners Nancy Davis and Pam Fitzgerald.
Recruitment Marketing for UVA Health System
The Ivy Group provides UVA Health System (UVAHS) with recruitment advertising, consulting, and creative to recruit talented nurses to the UVAHS team.
Website for The Mooring House
The most beautiful getaway on Cape Cod deserves an equally beautiful website. The managers of The Mooring House, a graciously proportioned inn along the main …
New Logo for New Country Organics
The Ivy Group designed a logo for New Country Organics, an organic feed company based in Waynesboro, Virginia.
New Website for Us
We launched our redesigned and custom developed (all in-house!) site early this year. The new site plays with some web trends, such as looping videos, Pinterest-style masonry article layouts, and big, beautiful imagery for our Work pages. Most importantly, underneath all the "prettiness" we've got a workhorse, a super customized WordPress content management system.
New “Cville Shop” Website Launched
For Great Eastern Management, Google Analytics revealed that over 50% of site traffic on cvilleshop.com was from mobile users. With such a heavy volume of mobile traffic, The Ivy Group knew that it was time to revamp Great Eastern’s site to make it fully responsive.
ReadyKids Rebrand
Children, Youth, and Family Services (CYFS) of Central Virginia was often mistaken for a government program. The organization’s name was lengthy and (dare we say …
UVA Resilience Awards
The Ivy Group provided marketing strategy, publicity, and website development for the Tayloe Murphy Center and the Resilience Awards—honors that recognize businesses in struggling economic environments in Virginia. In addition to managing branding, press relations, collateral materials, marketing, and advertising, we developed web content and programming for the Tayloe Murphy portion of the Darden School’s website.
Website for Virginia League of Social Services Executives
The Ivy Group is pleased to announce the launch of the newly redesigned vlsse.org for the Virginia League of Social Service Executives. The site, hosted …