Welcome, Mark and Wendy!


11.12.14
Welcome the latest additions to The Ivy Group team, Mark Goodson and Wendy Taylor. Mark is taking on the role of Director, Business Development, while Wendy joins us as Advertising Project Manager.
library kiosk

To Kiosk or Not to Kiosk: That is Only Part of the Question


08.12.14
As electronic services crowd out print, the costs of facilities--construction, renovation, and upkeep--are under unprecedented scrutiny. Several library systems we have worked with as consultants have considered …

Technology & Language: How the Tweet is revolutionizing more than just social media


07.22.14
Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.

Who’s Comparing? Benchmarking Library Performance


07.14.14
Benchmarking is a comparison of performance measures between similar entities and/or against recognized standards. Library benchmarks are typically comparisons of numerical (quantitative) statistics such as …

Building A Niche With Social Media


06.25.14
Today, marketing is all about branding; personal brands, product brands and service brands-virtually everyone and everything you see, hear or touch has a tinge of …

Welcome Julia


06.20.14
The Ivy Group welcomes Julia Prince to the team as Project Specialist.

Working With Library Consultants


06.02.14
Hiring and working with consultants for your library is all about finding the "best fit". Directors are in the best position to know their staff's …

Aspirin for Holiday Closures


05.19.14
Holiday library closures can be a major headache.

Vendors are Human Too


04.28.14
A Request for Proposal is the vendor-customer how-do-ye-do, the first bar they hum together before beginning the dance.

Do You Need a Mobile Website?


04.21.14
The vast majority of our prospective clients could benefit from having a mobile-responsive site. If considering a mobile-responsive site, ask yourself these three questions: Is your site worth it? Are you getting mobile traffic already? And do your users require on-the-go access?

Children as Library Donors


04.14.14
Do you encourage children to donate to the library? Is it productive, ethical and strategic to do so?

Hello Holly!


04.07.14
The Ivy Group welcomes our newest project manager, Holly Bittle. Here’s just a few of the reasons we’re so glad to say hello to Holly.

Bobby Pearson Presents at Responsive Web Design Summit


04.03.14
Ivy Group programmer Bobby Pearson presented at the 3rd annual responsive web design online conference, RWD Summit 2014. His presentation, Optimization Techniques and Strategies, aired live on April 1, 2014 at 2pm EST.

What Should You Require From Your Library’s Website?


03.31.14
Start with responsive web design, quality content, intuitive navigation, and a user-friendly content management system.

Who Will Be the Next Savvy Shopper?


03.17.14
With Katie Falcone having moved on to a new career, we wondered who would replace her as the voice of Pantops Shopping Center's radio personality Savvy Shopper. So, we decided to film our in-house "auditions."