Why and When Bounce Rate Really Matters

12.09.13
A website's bounce rate is, by Google's definition, "the percentage of single-page visits," i.e., a user visits one page and then leaves the site. It is a great metric for measuring user interaction and the efficiency of on-site architecture.

H.265 Expands the HD Streaming Video Universe

01.31.13
The International Telecommunications Union has finalized the specifications on the H.265 video standard, which promises to improve over the current codecs by 40-50%.

Do You Have the Write Words?

04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!

Marketing, SEO and the Mobile Web

12.05.11
Our web development team intuitively understands that smartphone users don't browse the web in the same way as laptop and desktop users. Last week, Forbes published an in-depth look at the changing landscape, contributed by a UK-based SEO and web design firm. Articles like these help us systematize our approach to creating content and developing for the mobile web.

Tablets: A Tipping Point for Mobile Advertising

11.30.11
My wife wants an Amazon Kindle Fire for Christmas, and my mother, a Barnes & Noble Nook. They are hardly alone. These two moderately priced …

Employment in the Digital Revolution

11.04.11
Data management systems automate and simplify repetitive administrative tasks, freeing up personnel to focus on business development and client relations. Previous “revolutions” had the unfortunate side-effects of making the jobs of tens of thousands of unskilled laborers obsolete and decreasing the number of workers required to complete a given task. Happily, we have not seen a similar trend today in the deployment of data management systems.

User interfaces: Classic or clunky?

10.05.11
Our challenge as web developers and designers is to give the user intuitive control over all aspects of the system that they require and no more. The user needs to “feel” in control but also be secure that they won’t mess anything up through ignorance or carelessness.