Why Work with a Marketing Agency?

07.21.22
There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
Scrabble letters spell Marketing buzzwords worth knowing

Marketing Buzzwords Worth Knowing

12.13.21
Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
PLA 2020 in Nashville, TN [Logo]

Takeaways from the Public Library Association Conference 2020

03.09.20
Our key takeaways from PLA 2020's fabulous keynotes, thoughtful discussions on accessibility, and innovative ideas for building thriving communities.

Charlottesville Marketing and Design Agencies

09.05.17
Often, we are reminded of how fortunate we are to be working in Charlottesville, Virginia. Marketing firms in this part of the world set a …
high five between client and agency

Agency-Client Relationships

02.14.17
Put a ring on it: 4 tips for successful agency-client relationships Becoming the agency of record for a company can feel a lot like getting married. …

How to Avoid Sexism in Advertising

11.03.16
At one of my first jobs out of school, I was tasked with writing copy for a Super Bowl-themed date night promotion. The first lines …

PR Resolutions to Keep in 2013

01.30.13
From the “better late than never” department, below are some public relations twists on traditional resolutions for 2013.

How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk

06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …

Community Involvement Is Not A “Trivial Pursuit”

04.20.12
Last week, three of us from The Ivy Group participated in a local trivia competition and fundraiser, Wordplay, to benefit Literacy Volunteers of Charlottesville.

Five Ways to Say “No” to your Boss

04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.