06.02.23
You've decided to hire a consultant for your library's strategic plan. But how do you identify the right library consultant for your project?
Blog
Why Work with a Marketing Agency?
07.21.22
There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
Marketing Buzzwords Worth Knowing
12.13.21
Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
How to Write an RFP for Library Strategic Planning
10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Podcast Episode: Assemble an Effective Strategic Planning Committee
09.04.19
Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?
Targeted Marketing: Find Your “Just Right” Audience
02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.
And the Answer Is…
08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?