An illustrated image featuring a question mark, smiley faces, a library, and a person

Questions to Ask When Hiring a Library Consultant

06.02.23
You've decided to hire a consultant for your library's strategic plan. But how do you identify the right library consultant for your project?

Why Work with a Marketing Agency?

07.21.22
There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
Scrabble letters spell Marketing buzzwords worth knowing

Marketing Buzzwords Worth Knowing

12.13.21
Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
Advancing America's Libraries Podcast episode with Pam Fitzgerald, Julia Prince, and Ellen Roberson

How to Write an RFP for Library Strategic Planning

10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Advancing America's Libraries Podcast episode with Catherine Alloway, Director of Schlow Region Centre Library in State College, PA

Podcast Episode: Assemble an Effective Strategic Planning Committee

09.04.19
Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?
Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience

02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.

And the Answer Is…

08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?

Training Your Library’s Board of Trustees

08.24.12
Now more than ever, there is a critical need for well informed and competent people to serve on boards.

Why PR? Start by Asking “What,” “Who” and “How”

05.17.12
Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.

What’s the Deal? Your Customer Base is on LivingSocial and Groupon

12.19.11
Before taking the plunge with a daily deal website, consider a few tips from our marketing team.

Libraries Help Keep Brains Healthy

12.19.11
Ever think of your library as a brain health center? For the baby boomer generation, it is. Last week I had the pleasure of attending the …