09.30.11
“Facebook is and always will be free.” So saith Facebook. Sworn statements. Vows. Do you believe it?
Blog
Invest in Your Company through Advertising
08.02.11
It’s clear that cutting advertising in a down economy is “penny wise and pound foolish.” But even in the best of times, a well-crafted advertising plan is a sound investment in your business.
Bring it all together with social media
07.01.11
At The Ivy Group, we like talking “integration”, as in Integrated Marketing Communications or IMC—the strategic coordination of promotional methods (public relations, advertising and sales promotion) to create successful marketing programs. And social media is all about integration.
