high five between client and agency

Agency-Client Relationships


02.14.17
Put a ring on it: 4 tips for successful agency-client relationships Becoming the agency of record for a company can feel a lot like getting married. …

And the Answer Is…


08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?

The Bottom Line on Equal Pay Day


04.14.15
Today is Equal Pay Day. Yes, we have a day for everything. And most matter. And this day matters most. The National Partnership for Women and Families reports that women are paid 79 cents for every dollar paid to men, amounting to many thousands of dollars annually. For African American women and Latinas, the disparities are even greater.

Working With Library Consultants


06.02.14
Hiring and working with consultants for your library is all about finding the "best fit". Directors are in the best position to know their staff's …

Vendors are Human Too


04.28.14
A Request for Proposal is the vendor-customer how-do-ye-do, the first bar they hum together before beginning the dance.

Going for the Award: To Apply or Not to Apply?


02.28.14
How do you decide which awards to “go for”? A thoughtful submission requires time on top of your established workload. The next time your boss passes an opportunity your way, ask yourself these essential questions before spending hours—yes, hours—filling out that application.

An Intern Story: Why Field Trips Shouldn’t Stop in School


07.03.12
A couple weeks ago, the interns (Katelin, Lauren and I) embarked on a trip to Pantops Shopping Center to get letter signatures to send to a local …

How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk


06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …

Five Ways to Say “No” to your Boss


04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.

The Lost Art of Proofreading


01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.

How to Get the Most Out of An Internship


11.23.11
Currently looking for a spring internship? Or are you a business looking for a student intern? The schedule and assigned duration of the internship will shape its direction and success. Both parties should discuss early on their respective expectations and goals—intern experiences should be eye-opening and enriching for all involved, and this is one way to ensure that happens!

Building Your Business on Trust


10.26.11
Our role—plain and simple—is to build a bond of trust between clients and their intended audiences. Whether recruiting nurses, publicizing important research, building a web interface or surveying customers (in nine different languages, no less)—regardless of the focus of a project, it’s all about developing authentic and personal bonds.