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The Lost Art of Proofreading


01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.

What’s the Deal? Your Customer Base is on LivingSocial and Groupon


12.19.11
Before taking the plunge with a daily deal website, consider a few tips from our marketing team.

Punctuation kills, thrills


10.19.11
Regardless of where you come down on the Great Serial Comma Debate, the thing to remember is this: when writing for a media audience (news releases), use AP style.

Get from Point A to Point B with a Brand Standards Guide


10.12.11
The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.

Invest in Your Company through Advertising


08.02.11
It’s clear that cutting advertising in a down economy is “penny wise and pound foolish.” But even in the best of times, a well-crafted advertising plan is a sound investment in your business.

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