Scrabble letters spell Marketing buzzwords worth knowing

Marketing Buzzwords Worth Knowing

Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
DIY Marketing Videos with a Smartphone

Smartphone Video Recording: Tips for the Best Shots

Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
Advancing America's Libraries Podcast by The Ivy Group

Podcast Episode: The Whys and Why Nots of Focus Groups

What is a focus group? What is it not? What can you expect to learn in this type of community conversation? This episode of Advancing America's Libraries Podcast is co-hosted by library consultants Pam Fitzgerald and Julia Prince with Ivy Group colleague Ellen Roberson.
Marketing You Can Believe In blog

Marketing You Can Believe In

We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Picture frames with Ivy leaves

How to Get the Most Out of Your Content

Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
Library card design for Ypsilanti District Library

Why Give a Public Library a Tagline?

Support advocacy efforts. It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …

How to Avoid Sexism in Advertising

At one of my first jobs out of school, I was tasked with writing copy for a Super Bowl-themed date night promotion. The first lines …
Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience

Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.

Music is My Marketing Mistress

Creating original music for commercials is a service we offer exclusively to clients. Original music is a valuable tool in marketing and advertising. It is a great outlet for promotion and/or self-promotion (shameless or otherwise). What better way for people to remember you or your product than by having your riffs drift through their ears into their minds and hearts?

In-Flight Safety Videos: The Perfect Marketing Tool

While the majority of in-flight safety videos still classify as boring, a recent trend has emerged. Since 2008, airlines have begun taking a creative approach to delivering in-flight safety instructions.

Marketers, Put on Your Thinking Caps: A Imaginative Approach to Understanding Target Audiences

How do you analyze, rationalize, visualize? Even though we are products of a shared culture, the way we think is completely our own—uniquely shaped by our personal experiences.

Apostrophes Ain’t Got No Respect

Forget mangled contractions. Put aside rules that pertain to arcane usages. Let’s keep the conversation simple, as in possessives. The rules for apostrophes as possessives are simple. An apostrophe points to an owner, whether single or plural. Think of an apostrophe as an arrow literally pointing to the owner.

It’s Always a Good Idea to Keep the Campaign Fresh

We’re having a lot of fun with the campaign “It’s Always a Good Idea.” Thus far, we’ve rolled out a few different scenarios to keep the campaign fresh.

Put Your Brand On The Map

I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …

Sample Logo Updates

As we talked about last week, logo updates can really make a difference. Take a look for yourself below.