Marketing You Can Believe In blog

Marketing You Can Believe In


03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Picture frames with Ivy leaves

How to Get the Most Out of Your Content


07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.
Library card design for Ypsilanti District Library

Why Give a Public Library a Tagline?


06.22.17
Support advocacy efforts. It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …

How to Avoid Sexism in Advertising


11.03.16
At one of my first jobs out of school, I was tasked with writing copy for a Super Bowl-themed date night promotion. The first lines on …
Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience


02.19.16
Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.

Music is My Marketing Mistress


06.03.15
Creating original music for commercials is a service we offer exclusively to clients. Original music is a valuable tool in marketing and advertising. It is a great outlet for promotion and/or self-promotion (shameless or otherwise). What better way for people to remember you or your product than by having your riffs drift through their ears into their minds and hearts?

In-Flight Safety Videos: The Perfect Marketing Tool


12.05.13
While the majority of in-flight safety videos still classify as boring, a recent trend has emerged. Since 2008, airlines have begun taking a creative approach to delivering in-flight safety instructions.

Marketers, Put on Your Thinking Caps: A Imaginative Approach to Understanding Target Audiences


11.19.13
How do you analyze, rationalize, visualize? Even though we are products of a shared culture, the way we think is completely our own—uniquely shaped by our personal experiences.

Apostrophes Ain’t Got No Respect


10.08.13
Forget mangled contractions. Put aside rules that pertain to arcane usages. Let’s keep the conversation simple, as in possessives. The rules for apostrophes as possessives are simple. An apostrophe points to an owner, whether single or plural. Think of an apostrophe as an arrow literally pointing to the owner.

It’s Always a Good Idea to Keep the Campaign Fresh


08.20.13
We’re having a lot of fun with the campaign “It’s Always a Good Idea.” Thus far, we’ve rolled out a few different scenarios to keep the campaign fresh.

Behind the Scenes, Behind the Camera, Behind the Brains…


05.28.13
Do you ever find yourself stuck creatively? Hung up on technical details? Flying by the seat of your pants shooting in the dark? Up the creek with no paddle, and your deadline, one portage away?

Put Your Brand On The Map


05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …

Sample Logo Updates


04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.

Show Your Competence Not Your Age: Update Your Logo


04.03.12
In a world where logos are as recognizable as brand names, your “brandmark” is an important investment. While some businesses may need a completely new logo to signal a dramatic change in direction, often all a logo needs is a little freshening up to stand out in the marketplace.

What’s the Deal? Your Customer Base is on LivingSocial and Groupon


12.19.11
Before taking the plunge with a daily deal website, consider a few tips from our marketing team.