PR Resolutions to Keep in 2013

From the “better late than never” department, below are some public relations twists on traditional resolutions for 2013.

Why Wasn’t I Quoted?

Reporters often interview more people than they can include, especially for in-depth stories. Nevertheless, someone was quoted. How can you increase your odds next time of being that someone?

What’s Your Story?

Here are five easy tips for getting your organization some “earned” media.

Why PR? Start by Asking “What,” “Who” and “How”

Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.

Six Things That Make a Brand’s Story Newsworthy

Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.

Must-Remembers When Talking to a Reporter

Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.

The Lost Art of Proofreading

In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.