03.25.20
Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
Blog
LinkedIn for B2B Business Development
07.01.16
LinkedIn offers an entire suite of features to make your job easier. It's the Facebook of the professional world and a business developer's dream. Follow …
Facebook Post Makeovers
02.26.15
Here’s how to easily vamp up your Facebook posts to make them more engaging, entertaining, and accessible to a larger organic audience.
Technology & Language: How the Tweet is revolutionizing more than just social media
07.22.14
Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.
Building A Niche With Social Media
06.25.14
Today, marketing is all about branding; personal brands, product brands and service brands-virtually everyone and everything you see, hear or touch has a tinge of …
Facebook Says Hello to Hashtags!
07.05.13
When Twitter first got our attention, we became obsessed with hashtags, even speaking in them! Now, in their “maturity," hashtags have come into their own: even the Facebook behemoth is coming to realize their potential. But do they work on Facebook?
Handles, Hashtags and Retweets. Oh, My!
06.13.12
Take these tips into consideration, and you’ll be fluent in Twitter language before you know it.
Rumor has it… Will Facebook charge?
09.30.11
“Facebook is and always will be free.” So saith Facebook. Sworn statements. Vows. Do you believe it?
Bring it all together with social media
07.01.11
At The Ivy Group, we like talking “integration”, as in Integrated Marketing Communications or IMC—the strategic coordination of promotional methods (public relations, advertising and sales promotion) to create successful marketing programs. And social media is all about integration.