Scrabble letters spell Marketing buzzwords worth knowing

Marketing Buzzwords Worth Knowing


12.13.21
Buzzwords come and go and no one likes jargon, so we tend to use plain English whenever possible. But for those times when nothing but the popular marketing phrase will do, here’s how we define them.
DIY Marketing Videos with a Smartphone

Smartphone Video Recording: Tips for the Best Shots


03.25.20
Smartphone video recording can be a powerful tool for producing content. These tips can help you maximize your device's potential and your budget.
Ivy Group's logo leaf icon 3D printed

3D Printing (for Free) at Your Library


08.01.17
Several years ago, the idea of printing objects seemed extraordinary. Now, it’s more mainstream and available to the public, particularly through libraries. Curious to experience 3D printing firsthand, Ivy Group programmer Landon Dorrier popped over to a local Charlottesville library to get hands-on experience.
library kiosk

To Kiosk or Not to Kiosk: That is Only Part of the Question


08.12.14
As electronic services crowd out print, the costs of facilities--construction, renovation, and upkeep--are under unprecedented scrutiny. Several library systems we have worked with as consultants have considered …

Technology & Language: How the Tweet is revolutionizing more than just social media


07.22.14
Throughout human history, the evolution of the written word has been closely intertwined with innovations in technology. Propelling a new, unprecedented written form of expression—the limit of a mere 140 characters— is the Tweet.

H.265 Expands the HD Streaming Video Universe


01.31.13
The International Telecommunications Union has finalized the specifications on the H.265 video standard, which promises to improve over the current codecs by 40-50%.

Tablets: A Tipping Point for Mobile Advertising


11.30.11
My wife wants an Amazon Kindle Fire for Christmas, and my mother, a Barnes & Noble Nook. They are hardly alone. These two moderately priced …

Employment in the Digital Revolution


11.04.11
Data management systems automate and simplify repetitive administrative tasks, freeing up personnel to focus on business development and client relations. Previous “revolutions” had the unfortunate side-effects of making the jobs of tens of thousands of unskilled laborers obsolete and decreasing the number of workers required to complete a given task. Happily, we have not seen a similar trend today in the deployment of data management systems.

All Hail the Library Card


10.24.11
We've said it over and over again: public libraries may be under pressure to keep up with technology, but the digital age has only brought …