Do You Have the Write Words?


04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!

Community Involvement Is Not A “Trivial Pursuit”


04.20.12
Last week, three of us from The Ivy Group participated in a local trivia competition and fundraiser, Wordplay, to benefit Literacy Volunteers of Charlottesville.

Five Ways to Say “No” to your Boss


04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.

Sample Logo Updates


04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.

Show Your Competence Not Your Age: Update Your Logo


04.03.12
In a world where logos are as recognizable as brand names, your “brandmark” is an important investment. While some businesses may need a completely new logo to signal a dramatic change in direction, often all a logo needs is a little freshening up to stand out in the marketplace.

Six Things That Make a Brand’s Story Newsworthy


03.14.12
Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.

Public Library Power Patrons: Your Best Customers


02.23.12
Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for …

Must-Remembers When Talking to a Reporter


02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.

The Lost Art of Proofreading


01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.