06.13.12
Take these tips into consideration, and you’ll be fluent in Twitter language before you know it.
Blog
Mommy Porn and Library Policy
05.22.12
Over the past month, libraries in Georgia, Wisconsin and Florida have banned E L James'Fifty Shades of Grey romance trilogy. Some libraries are taking the …
Why PR? Start by Asking “What,” “Who” and “How”
05.17.12
Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.
Put Your Brand On The Map
05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …
Spring Cleaning At The Office
05.03.12
Nothing can be more spring-like than cleaning out files. It also becomes a trip down memory lane. Here’s a sampling of what I found.
Do You Have the Write Words?
04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!
Community Involvement Is Not A “Trivial Pursuit”
04.20.12
Last week, three of us from The Ivy Group participated in a local trivia competition and fundraiser, Wordplay, to benefit Literacy Volunteers of Charlottesville.
Five Ways to Say “No” to your Boss
04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.
Sample Logo Updates
04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.
Six Things That Make a Brand’s Story Newsworthy
03.14.12
Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.
Public Library Power Patrons: Your Best Customers
02.23.12
Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for …
Must-Remembers When Talking to a Reporter
02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.
The Lost Art of Proofreading
01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.
What’s the Deal? Your Customer Base is on LivingSocial and Groupon
12.19.11
Before taking the plunge with a daily deal website, consider a few tips from our marketing team.
Libraries Help Keep Brains Healthy
12.19.11
Ever think of your library as a brain health center? For the baby boomer generation, it is.
Last week I had the pleasure of attending the …
