Public Library Power Patrons: Your Best Customers


02.23.12
Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for …

Must-Remembers When Talking to a Reporter


02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.

The Lost Art of Proofreading


01.13.12
In this instant age, we think we don’t have time to proofread. Or, we say, “That’s why they created spell check.” But sending e-mails and documents with typographical errors and poor grammar says that you don’t care. You don’t care enough to re-read what you’ve written, or run spell check, or double check how to spell someone’s name. And if you don’t care about your interpersonal communication, you’re saying you don’t care about the person with whom you’re communicating. It’s personal.

What’s the Deal? Your Customer Base is on LivingSocial and Groupon


12.19.11
Before taking the plunge with a daily deal website, consider a few tips from our marketing team.

Libraries Help Keep Brains Healthy


12.19.11
Ever think of your library as a brain health center? For the baby boomer generation, it is. Last week I had the pleasure of attending the …

Marketing, SEO and the Mobile Web


12.05.11
Our web development team intuitively understands that smartphone users don't browse the web in the same way as laptop and desktop users. Last week, Forbes published an in-depth look at the changing landscape, contributed by a UK-based SEO and web design firm. Articles like these help us systematize our approach to creating content and developing for the mobile web.

Tablets: A Tipping Point for Mobile Advertising


11.30.11
My wife wants an Amazon Kindle Fire for Christmas, and my mother, a Barnes & Noble Nook. They are hardly alone. These two moderately priced …

The Library as Art Space


11.28.11
A small wall area or empty space can be turned into a large-impact community resource that guarantees more visitors and revenues to your library. A …

How to Get the Most Out of An Internship


11.23.11
Currently looking for a spring internship? Or are you a business looking for a student intern? The schedule and assigned duration of the internship will shape its direction and success. Both parties should discuss early on their respective expectations and goals—intern experiences should be eye-opening and enriching for all involved, and this is one way to ensure that happens!

Salute the Super Pages: Treasuring Teen Team Members


11.14.11
Teen and young adult library pages can help provide an extraordinary customer service experience for visitors. Mobile and visible, their energy and enthusiasm can be cultivated …

Employment in the Digital Revolution


11.04.11
Data management systems automate and simplify repetitive administrative tasks, freeing up personnel to focus on business development and client relations. Previous “revolutions” had the unfortunate side-effects of making the jobs of tens of thousands of unskilled laborers obsolete and decreasing the number of workers required to complete a given task. Happily, we have not seen a similar trend today in the deployment of data management systems.

Libraries Essential for Disaster Response


11.03.11
Since our run-in with Hurricane Irene in August, the New Jersey State Library is pursuing FEMA certification for our branch libraries to serve as community …

Building Your Business on Trust


10.26.11
Our role—plain and simple—is to build a bond of trust between clients and their intended audiences. Whether recruiting nurses, publicizing important research, building a web interface or surveying customers (in nine different languages, no less)—regardless of the focus of a project, it’s all about developing authentic and personal bonds.

All Hail the Library Card


10.24.11
We've said it over and over again: public libraries may be under pressure to keep up with technology, but the digital age has only brought …

Punctuation kills, thrills


10.19.11
Regardless of where you come down on the Great Serial Comma Debate, the thing to remember is this: when writing for a media audience (news releases), use AP style.