What’s Your Story?


07.25.12
Here are five easy tips for getting your organization some “earned” media.

An Intern Story: Why Field Trips Shouldn’t Stop in School


07.03.12
A couple weeks ago, the interns (Katelin, Lauren and I) embarked on a trip to Pantops Shopping Center to get letter signatures to send to a local …

How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk


06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …

Handles, Hashtags and Retweets. Oh, My!


06.13.12
Take these tips into consideration, and you’ll be fluent in Twitter language before you know it.

Mommy Porn and Library Policy


05.22.12
Over the past month, libraries in Georgia, Wisconsin and Florida have banned E L James'Fifty Shades of Grey romance trilogy. Some libraries are taking the …

Why PR? Start by Asking “What,” “Who” and “How”


05.17.12
Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.

Put Your Brand On The Map


05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …

Spring Cleaning At The Office


05.03.12
Nothing can be more spring-like than cleaning out files. It also becomes a trip down memory lane. Here’s a sampling of what I found.

Do You Have the Write Words?


04.27.12
One of the most common questions we get from clients (and from each other!) is, “How can a site get noticed by Google?” It’s a testament to Google’s dominance in the search market that, as web developers, many of the decisions we make are driven by the need to catch Google’s eye. What we’ve found can be summarized: search engines like useful content and useful content is well-written content. So let’s talk about writing content for the web!

Community Involvement Is Not A “Trivial Pursuit”


04.20.12
Last week, three of us from The Ivy Group participated in a local trivia competition and fundraiser, Wordplay, to benefit Literacy Volunteers of Charlottesville.

Five Ways to Say “No” to your Boss


04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.

Sample Logo Updates


04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.

Six Things That Make a Brand’s Story Newsworthy


03.14.12
Recognizing what others find newsworthy is the first step to better PR that can positively affect your business’s goals, reputation, credibility, brand identity and bottom line. To gauge how “newsworthy” your story is, ask yourself these questions.

Public Library Power Patrons: Your Best Customers


02.23.12
Barbara Genco, Collection Management Editor for Library Journal and Ivy Library Consultant, spoke last week in New York at the O’Reilly Tools of Change for …

Must-Remembers When Talking to a Reporter


02.06.12
Whether you’re following up on that newsworthy press release for which you just hit “Send” or doing a bit of damage control for your company, follow these six tips when speaking to a reporter.