Xacto Knife Blades

Good Design Matters: Bad Design Hurts


05.03.18
We all know that Good Design Matters. Good design produces brand recognition and loyalty. It can lead to sales and community integration. But what about …
Personal photos and selfies vs professional business photography

Good Design Matters: The Benefits of Hiring a Professional Photographer


08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
Ivy Group's logo leaf icon 3D printed

3D Printing (for Free) at Your Library


08.01.17
Several years ago, the idea of printing objects seemed extraordinary. Now, it’s more mainstream and available to the public, particularly through libraries. Curious to experience 3D printing firsthand, Ivy Group programmer Landon Dorrier popped over to a local Charlottesville library to get hands-on experience.
Good Design Matters: The value of logos

Good Design Matters: Avoiding the $1 Logo Trap


05.09.17
Do you know what you have to lose by trying out those $1 sites?
Good Design Matters

Good Design Matters: The Basics


04.04.17
Have you ever been approached by an offer to design your website, flyer, or logo? Did you think “why pay someone else to do it when I can do it for free?”

The Awesomeness of Print


02.07.13
Yes, okay, the web is swell and neat. But print? Print is awesome.

Celebrating XXV


01.30.13
The Ivy Group turns 25 this year; read about our journey! To celebrate we collected some words of advice from our team members. Anybody can use …

Take Your 404 Page from Frustrating to Friendly


05.29.12
A more thoughtful, helpful 404 page actually builds relationships.

Show Your Competence Not Your Age: Update Your Logo


04.03.12
In a world where logos are as recognizable as brand names, your “brandmark” is an important investment. While some businesses may need a completely new logo to signal a dramatic change in direction, often all a logo needs is a little freshening up to stand out in the marketplace.

Get from Point A to Point B with a Brand Standards Guide


10.12.11
The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.